Sheila G's Brownie Brittle is Launching Two New Flavors
Michael Hemsworth — October 12, 2022 — Marketing
References: browniebrittle & foodbev
Sheila G's Brownie Brittle is being launched in two new seasonal varieties for consumers to pick up ahead of the busy holiday season.
The products include the new Brownie Brittle Holiday Peppermint and the Brownie Brittle Holiday Hot Chocolate Marshmallow, which are both crafted with premium ingredients and come in at 120-calories per serving. Priced at $3.99 per four-ounce bag, the treats offer a decidedly artisanal take on traditional holiday candies that will delight consumers of all ages. The treats are both branded with holiday imagery in mind to make them instantly recognizable on store shelves.
VP of Marketing Ashley Dawkins commented on the new Sheila G's Brownie Brittle products saying, "We’re always looking to create new and exciting Brownie Brittle varieties, especially around the holidays, so we wanted to give our customers a little something extra to celebrate the season this year. We can’t wait for everyone to try our new fun and festive Brownie Brittle Peppermint and Brownie Brittle Hot Chocolate Marshmallow, flavours that encompass two classic holiday treats – candy canes and hot cocoa.”
The products include the new Brownie Brittle Holiday Peppermint and the Brownie Brittle Holiday Hot Chocolate Marshmallow, which are both crafted with premium ingredients and come in at 120-calories per serving. Priced at $3.99 per four-ounce bag, the treats offer a decidedly artisanal take on traditional holiday candies that will delight consumers of all ages. The treats are both branded with holiday imagery in mind to make them instantly recognizable on store shelves.
VP of Marketing Ashley Dawkins commented on the new Sheila G's Brownie Brittle products saying, "We’re always looking to create new and exciting Brownie Brittle varieties, especially around the holidays, so we wanted to give our customers a little something extra to celebrate the season this year. We can’t wait for everyone to try our new fun and festive Brownie Brittle Peppermint and Brownie Brittle Hot Chocolate Marshmallow, flavours that encompass two classic holiday treats – candy canes and hot cocoa.”
Trend Themes
1. Premium Seasonal Treats - Crafting artisanal seasonal flavors will attract holiday shoppers who are looking for new and exciting treats.
2. Limited-edition Products - Offering exclusive or time-sensitive products can create a sense of urgency among consumers and drive sales.
3. Artisanal Twist on Classics - Innovating classic holiday treats can provide a unique selling point for products and appeal to a broader audience.
Industry Implications
1. Food and Beverage - Food and beverage companies can innovate their seasonal product lines to capture the attention of holiday shoppers and increase profits.
2. Retail - Retailers can stock exclusive products, like Sheila G's Brownie Brittle seasonal treats, to differentiate themselves from competitors and drive traffic to their stores.
3. Holiday Gift - Positioning seasonal treats as giftable items can create additional revenue streams and encourage repeat business.
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