Taste is subjective and OREO is kicking off the launch of two new products with the OREO Twists Lab pop-up, where people will be invited to explore their flavor and style preferences. At the pop-up, visitors will get their chance to put their unique stamp on customizable items and treat themselves to a free pack of the new OREO Twists cookies. The OREO Twists Vanilla & Raspberry and OREO Twists Vanilla & Caramel sandwich cookies continue the brand's approach to surprising and delighting consumers and encouraging them to play with their food in fun new ways.
This pop-up space ties into the new summer campaign from the cookie brand, which sees people enjoying OREOs in all sorts of unusual ways. In partnership with digital publisher LADbible, OREO shared a series of unconventional OREO pairings like guacamole, pickle juice and cheese.
Why This Trend Is Growing
- Customizable Food Experiences
- Innovative food brands can leverage customizable food experiences to delight and surprise consumers, creating unique opportunities to build brand loyalty.
- Personalized Flavor Explorations
- Brands can enable personalized flavor explorations to give consumers the power to create unique flavor blends, driving new product development and growth opportunities.
- Unconventional Pairings
- There is an opportunity for brands to encourage unconventional food pairing ideas that challenge consumer expectations and spark new taste habits.
Industries Being Reshaped
- Food and Beverage
- In the food and beverage industry, brands can utilize customizable food experiences and personalized flavor explorations to differentiate themselves and create strong consumer connections.
- Marketing and Advertising
- Marketing and advertising professionals can leverage unconventional pairings and unique food experiences to create buzzworthy campaigns that drive engagement and increase brand awareness.
- Retail
- Retailers can offer customizable food experiences and personalized flavor explorations to drive foot traffic and sales, creating innovative food destinations that attract and retain customers.
