Galactic Sandwich Cookies

OREO Space Dunk Features Colorful Cosmic Creme and Popping Candy

OREO Space Dunk cookies are a new, limited-time treat that reimagines the classic sandwich cookie with an out-of-this-world blue and magenta cosmic creme filling with a marshmallow flavor and an infusion of popping candies.

The limited-edition OREO Space Dunk Chocolate Sandwich Cookies introduce five never-before-seen galactic cutout designs, including a telescope, astronaut, stargaze, shooting star and rocket.

One pack of OREO Space Dunk cookies even made the journey to space and its 120,000-foot ascent was captured. With its latest launch, OREO is offering cookie lovers the chance to win a once-in-a-lifetime Zero Gravity Experience with Zero-G. A shot at winning this experience and other space-themed prizes can be had by scanning the QR code on an OREO Space Dunk pack, which stands out for its dark, deep-space imagery.

Limited-time Treats
OREO Space Dunk cookies are a new, limited-time treat that reimagines the classic sandwich cookie with an out-of-this-world blue and magenta cosmic creme filling.
Galactic Cutout Designs
The limited-edition OREO Space Dunk Chocolate Sandwich Cookies introduce five never-before-seen galactic cutout designs, including a telescope, astronaut, stargaze, shooting star, and rocket.
Space-themed Prizes
With its latest launch, OREO is offering cookie lovers the chance to win a once-in-a-lifetime Zero Gravity Experience with Zero-G by scanning the QR code on an OREO Space Dunk pack.

Where This Applies

Food and Beverage
OREO Space Dunk cookies create a disruptive innovation opportunity in the food and beverage industry with their limited-time treat featuring unique color and flavor combinations.
Package Design
The galactic cutout designs of the OREO Space Dunk Chocolate Sandwich Cookies open up new possibilities for creative and visually appealing package designs, offering a disruptive innovation opportunity for the industry.
Promotional Marketing
The space-themed prizes offered by OREO, such as the Zero Gravity Experience, create a disruptive innovation opportunity for the promotional marketing industry by providing unique and memorable incentives for consumers.
SCORE
6.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 75%
Activity 87%
Freshness 24%