Oreo started off 2023 by introducing a limited-edition sandwich cookie called The Most Oreo Oreo and along with it, the OREOVERSE. This digital world is a place where fans can unite and explore and Martha Stewart is guiding fans on their adventures in the OREO-inspired virtual reality world with her gardener and good friend, Ryan McCallister.
Within the metaverse, cookie lovers will have the chance to play cookie-themed games like Stack Stuf and Rocket Stuf for their chance to win great prizes. The OREOVERSE can be found in Meta Horizon Worlds and it may be accessed with a Meta Quest 2 or Meta Quest Pro headset, or via mobile phones or desktop computers.
The Most Oreo Oreo features two chocolate-flavored base cakes packed with Most Stuf levels of creme and for the first time ever, the creme has real OREO grind mixed in.
What's Driving This Trend
- Metaverse Marketing
- As more brands create digital worlds to interact with customers, there is an opportunity to innovate in creating immersive marketing campaigns within these metaverses.
- Virtual Reality Food Experiences
- Restaurants and food brands can create virtual reality experiences related to their products to offer unique dining experiences and promote their offerings.
- Gamifying Consumer Products
- Brands can integrate gaming into their product offerings to engage customers and offer experiential marketing opportunities.
Who This Affects Most
- Food & Beverage
- Food brands can create immersive virtual reality and digital experiences to promote their products and provide unique dining experiences for customers.
- Marketing & Advertising
- As more companies create digital worlds and metaverses for marketing purposes, there is an opportunity for advertising agencies to partner with brands and create immersive campaigns within these virtual environments.
- Gaming
- Brands can partner with game developers to create branded games related to their products, offering an innovative marketing opportunity while also giving customers a fun and engaging way to interact with the brand.
