Oreo Twists are Arriving in the UK in Two Flavor Options
Michael Hemsworth — June 24, 2022 — Marketing
References: oreo & talkingretail
The Oreo Twists sandwich cookies come as the brand's largest launch in three years to provide consumers with a new way to enjoy the flavor of the iconic cookie.
The cookies feature the recognizable chocolate wafers, but are filled with two flavors of creme to give them a familiar taste with an update. The cookies will come in Vanilla & Raspberry and Vanilla & Caramel flavors when they formally launch onto the market in July in the UK. The cookies are hoped to tap into the popularity of both raspberry and caramel-flavored treats.
Brand Manager for Oreo UK at Mondelēz International Katya Savelieva commented on the new Oreo Twists sandwich cookies saying, "We wanted to create something really fun for Oreo-lovers, adding a twist to the original sandwich cookie filling.”
The cookies feature the recognizable chocolate wafers, but are filled with two flavors of creme to give them a familiar taste with an update. The cookies will come in Vanilla & Raspberry and Vanilla & Caramel flavors when they formally launch onto the market in July in the UK. The cookies are hoped to tap into the popularity of both raspberry and caramel-flavored treats.
Brand Manager for Oreo UK at Mondelēz International Katya Savelieva commented on the new Oreo Twists sandwich cookies saying, "We wanted to create something really fun for Oreo-lovers, adding a twist to the original sandwich cookie filling.”
Trend Themes
1. Dual-flavor Snacks - Innovative food products featuring two distinct flavors to enhance consumer experience.
2. Iconic Product Reinvention - Revamping well-known products to cater to the changing consumer preferences and to attract new customers.
3. Fruit-flavored Snacks - Increasing demand for fruit-flavored snacks: an opportunity for companies to diversify their snack offerings.
Industry Implications
1. Food and Beverage - Manufacturers can conduct market research to identify trends and create innovative dual-flavored snack foods to attract new customers.
2. Confectionery - Confectionery companies can explore new flavors and pairings to launch dual-flavored sweets and cookies to attract modern consumers.
3. Retail - Retailers can keep up with the rising demand for fruit-flavored snacks by stocking up on innovative dual-flavored snack products.
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