The latest Pepsi campaign will feature genre-defining artists like Ray Charles, Britney Spears and Michael Jackson on soda cans. The initative is similar to one run by the beverage company earlier this year — Pepsi showed consumers the way its soda cans appeared in the year they were born. Additionally, the brand gave individuals the chance to customize their own beverage packaging.
With this Pepsi campaign, the company is still tapping into nostalgia to pay homage to its "greatest pop culture moments throughout the years." The limited-edition pop cans will be joined with #PepsiGeneration to promote social media sharing.
The company plans to go full-in this summer "with incredible music partnerships, performances, integrations and brand new music and summer-themed Pepsi Stuff."