The July 2018 marketing trends cover a number of innovative campaigns, branding initiatives, awareness strategies, and much more.
As a means of reminding drivers to stay sober when behind the wheel, Heineken launched a new commercial along with an online pledge that encourages proper road safety. In the commercial, Heineken uses a number of celebrity spokespersons, including Nico Rosberg, Sir Jackie Stewart, and David Coulthard. Throughout the commercial, the brand highlights the importance of having a designated driver and staying responsible when enjoying its products.
Another notable campaign comes from Nordstrom, with the department store featuring influencers, actors and comedians to promote its Anniversary Sale. With the simple ads, Nordstrom highlights some of its latest launches in fashion, while promoting a playful message that makes it more relatable and accessible to consumers.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
