Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Top 100 Marketing Trends in July

From DIY Donut Kiosks to Honest Hawaiian Shirt Prints

— July 29, 2018 — Marketing
The July 2018 marketing trends cover a number of innovative campaigns, branding initiatives, awareness strategies, and much more.

As a means of reminding drivers to stay sober when behind the wheel, Heineken launched a new commercial along with an online pledge that encourages proper road safety. In the commercial, Heineken uses a number of celebrity spokespersons, including Nico Rosberg, Sir Jackie Stewart, and David Coulthard. Throughout the commercial, the brand highlights the importance of having a designated driver and staying responsible when enjoying its products.

Another notable campaign comes from Nordstrom, with the department store featuring influencers, actors and comedians to promote its Anniversary Sale. With the simple ads, Nordstrom highlights some of its latest launches in fashion, while promoting a playful message that makes it more relatable and accessible to consumers.
7.1
Score
Popularity
Activity
Freshness
99
Flavorful Electrolyte Supplements
Flavorful Electrolyte Supplements
Hammer Nutrition Endurolytes Fizz is Infused with Vitamins
<
98
Patented Nutrition Child Formulas
Patented Nutrition Child Formulas
The Danone Aptamil Baby Formulas Ensure Optimal Nutrition
<
97
Online Drive Sober Pledges
Online Drive Sober Pledges
Heineken Invites Drivers to Commit to Sobriety with an Online Pledge
<
96
Illuminated Drone-Made Magazine Covers
Illuminated Drone-Made Magazine Covers
Time Magazine's Latest Cover Hovered Above California
<
95
Artisan Duty Free Liqueurs
Artisan Duty Free Liqueurs
The New Greenall’s Gin Varieties are Infused with Premium Flavors
<
94
Calorie-Restricting Cookie Snacks
Calorie-Restricting Cookie Snacks
The Burton's Biscuit Minis will Now Come in 100 Calorie Packs
<
93
Animation-Inspired Snack Crackers
Animation-Inspired Snack Crackers
The Pepperidge Farm Incredibles 2 Goldfish Crackers are Tasty
<
92
Unicorn-Covered Sodas
Unicorn-Covered Sodas
Unicorn Dr. Pepper is Available as Part of the 'Pick Your Pepper' Campaign
<
91
Ice Cream-Inspired Cereals
Ice Cream-Inspired Cereals
The General Mills Dippin’ Dots Cereal Comes in Two Tasty Flavors
<
90
Cartoon-Honoring Soup Packaging
Cartoon-Honoring Soup Packaging
The Mickey Mouse Campbell's Soup Cans Celebrate the Iconic Cartoon
<
89
Cheeky Cinematic Cosmetics
Cheeky Cinematic Cosmetics
The Wolfman Whiskers Beard Balms are Made with Natural Ingredients
<
88
Limited-Edition Citrus Snack Cakes
Limited-Edition Citrus Snack Cakes
The McVitie’s Jaffa Cakes Lemon & Lime Flavor is Balanced
<
87
Frozen Oven-Fired Meatballs
Frozen Oven-Fired Meatballs
The New Rosina Artisan Meatballs Come in Three Delicious Varieties
<
86
GMO-Free Corn Snacks
GMO-Free Corn Snacks
The RW Garcia Organic Corn Chips are Crunchy and Flavorful
<
85
Stockless Cosmetic Shops
Stockless Cosmetic Shops
Ceramiracle's Clever Pop-Up Shares Cruelty-Free Products in China
<
84
Oversized Tortilla Chips
Oversized Tortilla Chips
Doritos Created Giant Chips to Celebrate Jurassic World: Fallen Kingdom
<
83
Antioxidant-Rich Energy Drinks
Antioxidant-Rich Energy Drinks
The Yusa Energy Tea Contains No Added Caffeine
<
82
Sniffling Allergenic Emojis
Sniffling Allergenic Emojis
Reactine Has Submitted an Allergy Emoji to the Unicode Consortium
<
81
Creamy Juice-Infused Drinks
Creamy Juice-Infused Drinks
The New Iögo Smoothies are Packed with Probiotics
<
80
Bourbon-Infused Snack Chips
Bourbon-Infused Snack Chips
The Burts Chips Jim Beam Original BBQ Crisps are Flavorful
<
79
Cafe-Inspired Breakfast Pastries
Cafe-Inspired Breakfast Pastries
These New Pillsbury Toaster Strudel Flavors are Decadent
<
78
Mysterious Pancake Chain Rebrands
Mysterious Pancake Chain Rebrands
IHOP Changed Its Name to IHOb to Promote Its New Burgers
<
77
Aromatherapy Fragrance Cosmetics
Aromatherapy Fragrance Cosmetics
The EO Beloved Rose Essential Oil Spray is Balanced
<
76
Self-Supporting Pizza Box Packaging
Self-Supporting Pizza Box Packaging
Boston Pizza & John St. Launch an Ultra-Convenient Packaging
<
75
Vegan-Friendly Protein Snacks
Vegan-Friendly Protein Snacks
The Real Handful Protein Bars are Made with Plant-Based Ingredients
<
74
Comedic Parenting Shows
Comedic Parenting Shows
Neil Patrick Harris is Promoting Jif's Power Ups with Livestreamed Improv
<
73
Immersive Driving Events
Immersive Driving Events
The Porsche Track Experience Helps Drivers Perfect Niche Skills
<
72
Burger-Themed Pride Capsules
Burger-Themed Pride Capsules
Shake Shack Celebrates Pride Month with a Clothing Line & a New Drink
<
71
Co-Branded Streetwear Capsules
Co-Branded Streetwear Capsules
KITH and Sadelle Worked Together for a Collaborative SS18 Range
<
70
Alcohol-Infused BBQ Bratwursts
Alcohol-Infused BBQ Bratwursts
Booze Dogs Offer Premium Flavors without Synthetic Ingredients
<
69
Pop Culture-Celebrating Soda Campaigns
Pop Culture-Celebrating Soda Campaigns
The 2018 Pepsi Campaign Features Famous Icons
<
68
Streaming-Friendly Popcorn Snacks
Streaming-Friendly Popcorn Snacks
These Epic Popcorn Tubs Have Been Developed for Binge Watchers
<
67
Superfood-Infused Prepackaged Teas
Superfood-Infused Prepackaged Teas
The 8th Wonder Tea Beverages are 100% Organic and Non-GMO
<
66
Empowering Natural Beauty Products
Empowering Natural Beauty Products
Zandra Beauty Boasts Positivism-Encouraging Packaging Messages
<
65
Strategic LEGO Kit Mailers
Strategic LEGO Kit Mailers
Photographer Clint Davis Has a Unique Client Reach-Out Strategy
<
64
Limited-Edition Almond Spreads
Limited-Edition Almond Spreads
The Pip & Nut Chocolate Orange Almond Butter is Free From Palm Oil
<
63
Ready-to-Drink Gin Cocktails
Ready-to-Drink Gin Cocktails
The Opihr Stubbies Come in Ornately Branded Glass Bottles
<
62
Mainstream Artisan-Inspired Cookies
Mainstream Artisan-Inspired Cookies
The New Nabisco Oreos Come in Two Distinct Flavors
<
61
Experiential Otherwordly Installations
Experiential Otherwordly Installations
'Life Coach' is an Unconventional Multi-Sensory Experience
<
60
Personality Infused Gummy Candies
Personality Infused Gummy Candies
The Haribo Squidglets are Crafted with Fun Expressions
<
59
World Cup-Branded Beers
World Cup-Branded Beers
The Budweiser FIFA World Cup Packaging Celebrates the 2018 Games
<
58
Exploratory Creative Festival Identities
Exploratory Creative Festival Identities
The Scwein Gehabt! Event Has a Whimsical & Pinkish Image
<
57
LGBT Celebration Coffee Cups
LGBT Celebration Coffee Cups
The Costa Coffee Rainbow Cups Mark Pride Month in the UK
<
56
Comedic Fashion Campaigns
Comedic Fashion Campaigns
This Year's Nordstrom Anniversary Sale Spotlights Funny Creators
<
55
French Riviera-Inspired Pop-Ups
French Riviera-Inspired Pop-Ups
Toronto Will Host a Chic Market for 'Grey Goose Le Grand Fizz'
<
54
Mobile S'mores Vehicles
Mobile S'mores Vehicles
SmashMallow is Giving Away Free S'mores Nationwide for the Summer
<
53
DIY Donut Kiosks
DIY Donut Kiosks
Krispe Kreme opened this unique DIY stand in the UK
<
52
Provenance-Inspired Packaged Yogurts
Provenance-Inspired Packaged Yogurts
New Liberté Origins Yogurt is Packed in Glass Jars
<
51
Fast Food Card Games
Fast Food Card Games
'Reel It In' is a Card Game for Kids Based on McDonald’s Filet-O-Fish
<
50
Prepackaged Teahouse Sachets
Prepackaged Teahouse Sachets
The New Teavana Packaged Teas Come in Six Flavors
<
49
Water-Light Rainbow Installations
Water-Light Rainbow Installations
Ben & Jerry's Set Up an Unbreakable Pride-Celebrating Rainbow
<
48
Botanical Cocktail Mixer Sodas
Botanical Cocktail Mixer Sodas
These New Fentimans Tonic Water Flavors are Refreshingly Crisp
<
47
Gilded Iconographic Whiskey Bottles
Gilded Iconographic Whiskey Bottles
This Special-Edition Product Marks International Women's Day
<
46
Lightly Sweetened Protein Yogurts
Lightly Sweetened Protein Yogurts
The YQ by Yoplait Yogurt Focuses on Consumer Feedback
<
45
Pizza-Themed Wedding Bouquets
Pizza-Themed Wedding Bouquets
Villa Italian Kitchen Made a Pizza Bouquet & a Matching Boutonniere
<
44
Gourmet Cookie Dough Jars
Gourmet Cookie Dough Jars
OH MY DOUGH Offers Raw, Edible Cookie Dough with a Gourmet Focus
<
43
Food Allergy Awareness Campaigns
Food Allergy Awareness Campaigns
SickKids and Kraft Joined for the #KraftBearHugs Initiative
<
42
Cosmetic Chain Conventions
Cosmetic Chain Conventions
Sephora is Marking Its 20th Anniversary with the 'Sephoria' Conference
<
41
Crunchy Protein-Rich Meat Chips
Crunchy Protein-Rich Meat Chips
The Gone Rogue High Protein Chips are a Tasty Snack Alternative
<
40
Convenient Italian-Inspired Hot Snacks
Convenient Italian-Inspired Hot Snacks
The Napolina Risotto Bowls, Pulses and Grain Pots are Tasty
<
39
Branded Neon Condiment Sauces
Branded Neon Condiment Sauces
The Nickelodeon Green Slime Sauce Ketchup is Unexpectedly Colored
<
38
Non-Alcoholic Cannabis Beers
Non-Alcoholic Cannabis Beers
These New Cannabiniers Beverages are Infused with THC and CBD
<
37
Cinematic Cereal Boxes
Cinematic Cereal Boxes
This Limited-Edition Cereal Box Shares Behind-the-Scenes Movie Content
<
36
Functional Fruit Water
Functional Fruit Water
Solan de Cabras Offers Beverages for 'Defence' and 'Repair'
<
35
Social Media Business Magazines
Social Media Business Magazines
'Grow by Facebook' is a New Magazine That is Printed Quarterly
<
34
Mythical Creature Candies
Mythical Creature Candies
The Nestlé Unicorn Smarties Have a Soft Pastel Color Scheme
<
33
Unexpected Branded Flower Arrangements
Unexpected Branded Flower Arrangements
Tiffany & Co.'s Floral Flash Aims to Beautify NYC's Streets
<
32
Textured Fruit Yogurt Drinks
Textured Fruit Yogurt Drinks
These Yili Yogurt Drinks are Packed in Resealable Containers
<
31
Meal Kit Pop-Up Shops
Meal Kit Pop-Up Shops
The Blue Apron Unboxed Pop-up is Open in NYC
<
30
Music Festival Laundry Services
Music Festival Laundry Services
LG's LaundROO Made Life Convenient at Bonnaroo
<
29
Mobile Pop-Up Hair Salons
Mobile Pop-Up Hair Salons
Taco Bell Promotes Its New Baja Blast with a Fun & Colorful Initative
<
28
Increased Product Visibility Bottles
Increased Product Visibility Bottles
The Recoaro Bio Soft Drinks Raise Sustainability Awareness
<
27
Honest Hawaiian Shirt Prints
Honest Hawaiian Shirt Prints
The Parley for the Oceans x Adolfo Correa Collab Builds On Pollution
<
26
Egg-Packed Protein Snacks
Egg-Packed Protein Snacks
The NuGo Nutrition Egg White Protein Bars are Non-GMO
<
25
Repurposed Produce Condiments
Repurposed Produce Condiments
These Condiments Give New Life to Rejected Fruit & Vegetables
<
24
Soda Mixology Apps
Soda Mixology Apps
7UP's Digital Bartender App Shares Easy-to-Follow Drink Recipes
<
23
Malleable Micro-Apartment Concepts
Malleable Micro-Apartment Concepts
The 'Mini Living Urban Cabin' Was Conceived By BMW Designers
<
22
Artful Chunky Footwear Editorials
Artful Chunky Footwear Editorials
BLENDS Creatively Calls Attention to PUMA's Chunky Shoes
<
21
Shower-Themed Singing Events
Shower-Themed Singing Events
Nivea Created a Shower Karaoke for Cancer Research's Race for Life
<
20
Simple Stock Logo-Makers
Simple Stock Logo-Makers
Shopify's 'Hatchful' Tool Helps Businesses Brand Themselves Quickly
<
19
Donut Personalization Stations
Donut Personalization Stations
The Krispy Kreme Customized Donut Machine is in Birmingham
<
18
Holographic Coffee Packaging
Holographic Coffee Packaging
The Bình Minh Coffee Bag Tells a Story About Vietnamese Sunrises
<
17
Elevated Jewelry Branding
Elevated Jewelry Branding
Flaming Jewels is Enjoying an Updated Minimalist and Delicate Identity
<
16
Boundary-Pushing Publicity Stunts
Boundary-Pushing Publicity Stunts
Björn Borg Shows Strong LGBTQ+ Support at the FIFA World Cup
<
15
Science-Inspired Brand Identities
Science-Inspired Brand Identities
Futura Develops a Sleek Image for a Liquid Yeast Manufacturer
<
14
Immersive Storytelling Activations
Immersive Storytelling Activations
Instagram's Storyscape Shared Eight Hours of Footage
<
13
Tech-Infused Fine Dining
Tech-Infused Fine Dining
Samsung and Ya Ge Teamed Up for a Technological Dining Experience
<
12
Elegant Non-Dairy Collections
Elegant Non-Dairy Collections
'Cocot' Sets Itself Apart as a High-End Dairy Alternative Brand
<
11
All-In-One Product Codes
All-In-One Product Codes
GS1 is Using Machine Learning, Blockchain & the Cloud for Personalization
<
10
Indulgent Plant-Based Protein Bars
Indulgent Plant-Based Protein Bars
TRUWOMEN's Bars are Powered by Plants and Inspired by Desserts
<
9
Connected Beauty Packaging
Connected Beauty Packaging
YUNI Beauty is Adopting Smart Packaging Technology from Thinfilm
<
8
Award-Winning Beauty Pop-Ups
Award-Winning Beauty Pop-Ups
This Experiential Vogue Pop-Up Showcases the Beauty Award Winners
<
7
Fashionable Personalized Diapers
Fashionable Personalized Diapers
Huggies 'Made by You' Introduces Customizable Diaper Gifts
<
6
Candy-Branded Escape Rooms
Candy-Branded Escape Rooms
Snickers' Hunger Bunker Tasks Guests with Selecting a New Flavor
<
5
Interactive Projection Mapping Trucks
Interactive Projection Mapping Trucks
Jack Daniel's Made a #FlavorsOfPride Mobile Art Project
<
4
Indulgent Edible Billboards
Indulgent Edible Billboards
Galaxy is Launching an Outdoor Ad Made Up of Chocolate Bars
<
3
Paid Influencer Apps
Paid Influencer Apps
Heartbeat Helps Users Get Paid to Post on Instagram
<
2
Experiential Cocktail Tastings
Experiential Cocktail Tastings
The Bazaar by José Andrés' Bazaar Bar Flights are Interactive
<
1
Immersive Artist-Designed Pop-Ups
Immersive Artist-Designed Pop-Ups
Amex's Live Life Experience Features a Foam Pit and Secret Rooms
<