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Top 100 Marketing Trends in July

From DIY Donut Kiosks to Honest Hawaiian Shirt Prints

— July 29, 2018 — Marketing
The July 2018 marketing trends cover a number of innovative campaigns, branding initiatives, awareness strategies, and much more.

As a means of reminding drivers to stay sober when behind the wheel, Heineken launched a new commercial along with an online pledge that encourages proper road safety. In the commercial, Heineken uses a number of celebrity spokespersons, including Nico Rosberg, Sir Jackie Stewart, and David Coulthard. Throughout the commercial, the brand highlights the importance of having a designated driver and staying responsible when enjoying its products.

Another notable campaign comes from Nordstrom, with the department store featuring influencers, actors and comedians to promote its Anniversary Sale. With the simple ads, Nordstrom highlights some of its latest launches in fashion, while promoting a playful message that makes it more relatable and accessible to consumers.
6.3
Score
Popularity
Activity
Freshness
99
Flavorful Electrolyte Supplements
Flavorful Electrolyte Supplements
Hammer Nutrition Endurolytes Fizz is Infused with Vitamins
<
98
Illuminated Drone-Made Magazine Covers
Illuminated Drone-Made Magazine Covers
Time Magazine's Latest Cover Hovered Above California
<
97
Calorie-Restricting Cookie Snacks
Calorie-Restricting Cookie Snacks
The Burton's Biscuit Minis will Now Come in 100 Calorie Packs
<
96
Online Drive Sober Pledges
Online Drive Sober Pledges
Heineken Invites Drivers to Commit to Sobriety with an Online Pledge
<
95
Cheeky Cinematic Cosmetics
Cheeky Cinematic Cosmetics
The Wolfman Whiskers Beard Balms are Made with Natural Ingredients
<
94
Artisan Duty Free Liqueurs
Artisan Duty Free Liqueurs
The New Greenall’s Gin Varieties are Infused with Premium Flavors
<
93
Unicorn-Covered Sodas
Unicorn-Covered Sodas
Unicorn Dr. Pepper is Available as Part of the 'Pick Your Pepper' Campaign
<
92
Animation-Inspired Snack Crackers
Animation-Inspired Snack Crackers
The Pepperidge Farm Incredibles 2 Goldfish Crackers are Tasty
<
91
Ice Cream-Inspired Cereals
Ice Cream-Inspired Cereals
The General Mills Dippin’ Dots Cereal Comes in Two Tasty Flavors
<
90
Limited-Edition Citrus Snack Cakes
Limited-Edition Citrus Snack Cakes
The McVitie’s Jaffa Cakes Lemon & Lime Flavor is Balanced
<
89
Patented Nutrition Child Formulas
Patented Nutrition Child Formulas
The Danone Aptamil Baby Formulas Ensure Optimal Nutrition
<
88
Frozen Oven-Fired Meatballs
Frozen Oven-Fired Meatballs
The New Rosina Artisan Meatballs Come in Three Delicious Varieties
<
87
GMO-Free Corn Snacks
GMO-Free Corn Snacks
The RW Garcia Organic Corn Chips are Crunchy and Flavorful
<
86
Antioxidant-Rich Energy Drinks
Antioxidant-Rich Energy Drinks
The Yusa Energy Tea Contains No Added Caffeine
<
85
Cartoon-Honoring Soup Packaging
Cartoon-Honoring Soup Packaging
The Mickey Mouse Campbell's Soup Cans Celebrate the Iconic Cartoon
<
84
Bourbon-Infused Snack Chips
Bourbon-Infused Snack Chips
The Burts Chips Jim Beam Original BBQ Crisps are Flavorful
<
83
Stockless Cosmetic Shops
Stockless Cosmetic Shops
Ceramiracle's Clever Pop-Up Shares Cruelty-Free Products in China
<
82
Cafe-Inspired Breakfast Pastries
Cafe-Inspired Breakfast Pastries
These New Pillsbury Toaster Strudel Flavors are Decadent
<
81
Creamy Juice-Infused Drinks
Creamy Juice-Infused Drinks
The New Iögo Smoothies are Packed with Probiotics
<
80
Mysterious Pancake Chain Rebrands
Mysterious Pancake Chain Rebrands
IHOP Changed Its Name to IHOb to Promote Its New Burgers
<
79
Comedic Parenting Shows
Comedic Parenting Shows
Neil Patrick Harris is Promoting Jif's Power Ups with Livestreamed Improv
<
78
Immersive Driving Events
Immersive Driving Events
The Porsche Track Experience Helps Drivers Perfect Niche Skills
<
77
Co-Branded Streetwear Capsules
Co-Branded Streetwear Capsules
KITH and Sadelle Worked Together for a Collaborative SS18 Range
<
76
Vegan-Friendly Protein Snacks
Vegan-Friendly Protein Snacks
The Real Handful Protein Bars are Made with Plant-Based Ingredients
<
75
Self-Supporting Pizza Box Packaging
Self-Supporting Pizza Box Packaging
Boston Pizza & John St. Launch an Ultra-Convenient Packaging
<
74
Alcohol-Infused BBQ Bratwursts
Alcohol-Infused BBQ Bratwursts
Booze Dogs Offer Premium Flavors without Synthetic Ingredients
<
73
Oversized Tortilla Chips
Oversized Tortilla Chips
Doritos Created Giant Chips to Celebrate Jurassic World: Fallen Kingdom
<
72
Sniffling Allergenic Emojis
Sniffling Allergenic Emojis
Reactine Has Submitted an Allergy Emoji to the Unicode Consortium
<
71
Aromatherapy Fragrance Cosmetics
Aromatherapy Fragrance Cosmetics
The EO Beloved Rose Essential Oil Spray is Balanced
<
70
Streaming-Friendly Popcorn Snacks
Streaming-Friendly Popcorn Snacks
These Epic Popcorn Tubs Have Been Developed for Binge Watchers
<
69
Burger-Themed Pride Capsules
Burger-Themed Pride Capsules
Shake Shack Celebrates Pride Month with a Clothing Line & a New Drink
<
68
Pop Culture-Celebrating Soda Campaigns
Pop Culture-Celebrating Soda Campaigns
The 2018 Pepsi Campaign Features Famous Icons
<
67
Empowering Natural Beauty Products
Empowering Natural Beauty Products
Zandra Beauty Boasts Positivism-Encouraging Packaging Messages
<
66
Experiential Otherwordly Installations
Experiential Otherwordly Installations
'Life Coach' is an Unconventional Multi-Sensory Experience
<
65
Superfood-Infused Prepackaged Teas
Superfood-Infused Prepackaged Teas
The 8th Wonder Tea Beverages are 100% Organic and Non-GMO
<
64
Ready-to-Drink Gin Cocktails
Ready-to-Drink Gin Cocktails
The Opihr Stubbies Come in Ornately Branded Glass Bottles
<
63
Limited-Edition Almond Spreads
Limited-Edition Almond Spreads
The Pip & Nut Chocolate Orange Almond Butter is Free From Palm Oil
<
62
Mainstream Artisan-Inspired Cookies
Mainstream Artisan-Inspired Cookies
The New Nabisco Oreos Come in Two Distinct Flavors
<
61
LGBT Celebration Coffee Cups
LGBT Celebration Coffee Cups
The Costa Coffee Rainbow Cups Mark Pride Month in the UK
<
60
Comedic Fashion Campaigns
Comedic Fashion Campaigns
This Year's Nordstrom Anniversary Sale Spotlights Funny Creators
<
59
Personality Infused Gummy Candies
Personality Infused Gummy Candies
The Haribo Squidglets are Crafted with Fun Expressions
<
58
Fast Food Card Games
Fast Food Card Games
'Reel It In' is a Card Game for Kids Based on McDonald’s Filet-O-Fish
<
57
Provenance-Inspired Packaged Yogurts
Provenance-Inspired Packaged Yogurts
New Liberté Origins Yogurt is Packed in Glass Jars
<
56
Mobile S'mores Vehicles
Mobile S'mores Vehicles
SmashMallow is Giving Away Free S'mores Nationwide for the Summer
<
55
Strategic LEGO Kit Mailers
Strategic LEGO Kit Mailers
Photographer Clint Davis Has a Unique Client Reach-Out Strategy
<
54
Gourmet Cookie Dough Jars
Gourmet Cookie Dough Jars
OH MY DOUGH Offers Raw, Edible Cookie Dough with a Gourmet Focus
<
53
Exploratory Creative Festival Identities
Exploratory Creative Festival Identities
The Scwein Gehabt! Event Has a Whimsical & Pinkish Image
<
52
Prepackaged Teahouse Sachets
Prepackaged Teahouse Sachets
The New Teavana Packaged Teas Come in Six Flavors
<
51
DIY Donut Kiosks
DIY Donut Kiosks
Krispe Kreme opened this unique DIY stand in the UK
<
50
French Riviera-Inspired Pop-Ups
French Riviera-Inspired Pop-Ups
Toronto Will Host a Chic Market for 'Grey Goose Le Grand Fizz'
<
49
Gilded Iconographic Whiskey Bottles
Gilded Iconographic Whiskey Bottles
This Special-Edition Product Marks International Women's Day
<
48
Food Allergy Awareness Campaigns
Food Allergy Awareness Campaigns
SickKids and Kraft Joined for the #KraftBearHugs Initiative
<
47
Cosmetic Chain Conventions
Cosmetic Chain Conventions
Sephora is Marking Its 20th Anniversary with the 'Sephoria' Conference
<
46
Water-Light Rainbow Installations
Water-Light Rainbow Installations
Ben & Jerry's Set Up an Unbreakable Pride-Celebrating Rainbow
<
45
Pizza-Themed Wedding Bouquets
Pizza-Themed Wedding Bouquets
Villa Italian Kitchen Made a Pizza Bouquet & a Matching Boutonniere
<
44
World Cup-Branded Beers
World Cup-Branded Beers
The Budweiser FIFA World Cup Packaging Celebrates the 2018 Games
<
43
Convenient Italian-Inspired Hot Snacks
Convenient Italian-Inspired Hot Snacks
The Napolina Risotto Bowls, Pulses and Grain Pots are Tasty
<
42
Branded Neon Condiment Sauces
Branded Neon Condiment Sauces
The Nickelodeon Green Slime Sauce Ketchup is Unexpectedly Colored
<
41
Lightly Sweetened Protein Yogurts
Lightly Sweetened Protein Yogurts
The YQ by Yoplait Yogurt Focuses on Consumer Feedback
<
40
Botanical Cocktail Mixer Sodas
Botanical Cocktail Mixer Sodas
These New Fentimans Tonic Water Flavors are Refreshingly Crisp
<
39
Cinematic Cereal Boxes
Cinematic Cereal Boxes
This Limited-Edition Cereal Box Shares Behind-the-Scenes Movie Content
<
38
Social Media Business Magazines
Social Media Business Magazines
'Grow by Facebook' is a New Magazine That is Printed Quarterly
<
37
Crunchy Protein-Rich Meat Chips
Crunchy Protein-Rich Meat Chips
The Gone Rogue High Protein Chips are a Tasty Snack Alternative
<
36
Mythical Creature Candies
Mythical Creature Candies
The Nestlé Unicorn Smarties Have a Soft Pastel Color Scheme
<
35
Functional Fruit Water
Functional Fruit Water
Solan de Cabras Offers Beverages for 'Defence' and 'Repair'
<
34
Music Festival Laundry Services
Music Festival Laundry Services
LG's LaundROO Made Life Convenient at Bonnaroo
<
33
Textured Fruit Yogurt Drinks
Textured Fruit Yogurt Drinks
These Yili Yogurt Drinks are Packed in Resealable Containers
<
32
Unexpected Branded Flower Arrangements
Unexpected Branded Flower Arrangements
Tiffany & Co.'s Floral Flash Aims to Beautify NYC's Streets
<
31
Meal Kit Pop-Up Shops
Meal Kit Pop-Up Shops
The Blue Apron Unboxed Pop-up is Open in NYC
<
30
Non-Alcoholic Cannabis Beers
Non-Alcoholic Cannabis Beers
These New Cannabiniers Beverages are Infused with THC and CBD
<
29
Increased Product Visibility Bottles
Increased Product Visibility Bottles
The Recoaro Bio Soft Drinks Raise Sustainability Awareness
<
28
Shower-Themed Singing Events
Shower-Themed Singing Events
Nivea Created a Shower Karaoke for Cancer Research's Race for Life
<
27
Mobile Pop-Up Hair Salons
Mobile Pop-Up Hair Salons
Taco Bell Promotes Its New Baja Blast with a Fun & Colorful Initative
<
26
Soda Mixology Apps
Soda Mixology Apps
7UP's Digital Bartender App Shares Easy-to-Follow Drink Recipes
<
25
Egg-Packed Protein Snacks
Egg-Packed Protein Snacks
The NuGo Nutrition Egg White Protein Bars are Non-GMO
<
24
Simple Stock Logo-Makers
Simple Stock Logo-Makers
Shopify's 'Hatchful' Tool Helps Businesses Brand Themselves Quickly
<
23
Artful Chunky Footwear Editorials
Artful Chunky Footwear Editorials
BLENDS Creatively Calls Attention to PUMA's Chunky Shoes
<
22
Honest Hawaiian Shirt Prints
Honest Hawaiian Shirt Prints
The Parley for the Oceans x Adolfo Correa Collab Builds On Pollution
<
21
Repurposed Produce Condiments
Repurposed Produce Condiments
These Condiments Give New Life to Rejected Fruit & Vegetables
<
20
Donut Personalization Stations
Donut Personalization Stations
The Krispy Kreme Customized Donut Machine is in Birmingham
<
19
Science-Inspired Brand Identities
Science-Inspired Brand Identities
Futura Develops a Sleek Image for a Liquid Yeast Manufacturer
<
18
Malleable Micro-Apartment Concepts
Malleable Micro-Apartment Concepts
The 'Mini Living Urban Cabin' Was Conceived By BMW Designers
<
17
Boundary-Pushing Publicity Stunts
Boundary-Pushing Publicity Stunts
Björn Borg Shows Strong LGBTQ+ Support at the FIFA World Cup
<
16
Elegant Non-Dairy Collections
Elegant Non-Dairy Collections
'Cocot' Sets Itself Apart as a High-End Dairy Alternative Brand
<
15
All-In-One Product Codes
All-In-One Product Codes
GS1 is Using Machine Learning, Blockchain & the Cloud for Personalization
<
14
Elevated Jewelry Branding
Elevated Jewelry Branding
Flaming Jewels is Enjoying an Updated Minimalist and Delicate Identity
<
13
Holographic Coffee Packaging
Holographic Coffee Packaging
The Bình Minh Coffee Bag Tells a Story About Vietnamese Sunrises
<
12
Tech-Infused Fine Dining
Tech-Infused Fine Dining
Samsung and Ya Ge Teamed Up for a Technological Dining Experience
<
11
Indulgent Plant-Based Protein Bars
Indulgent Plant-Based Protein Bars
TRUWOMEN's Bars are Powered by Plants and Inspired by Desserts
<
10
Immersive Storytelling Activations
Immersive Storytelling Activations
Instagram's Storyscape Shared Eight Hours of Footage
<
9
Connected Beauty Packaging
Connected Beauty Packaging
YUNI Beauty is Adopting Smart Packaging Technology from Thinfilm
<
8
Award-Winning Beauty Pop-Ups
Award-Winning Beauty Pop-Ups
This Experiential Vogue Pop-Up Showcases the Beauty Award Winners
<
7
Candy-Branded Escape Rooms
Candy-Branded Escape Rooms
Snickers' Hunger Bunker Tasks Guests with Selecting a New Flavor
<
6
Fashionable Personalized Diapers
Fashionable Personalized Diapers
Huggies 'Made by You' Introduces Customizable Diaper Gifts
<
5
Interactive Projection Mapping Trucks
Interactive Projection Mapping Trucks
Jack Daniel's Made a #FlavorsOfPride Mobile Art Project
<
4
Indulgent Edible Billboards
Indulgent Edible Billboards
Galaxy is Launching an Outdoor Ad Made Up of Chocolate Bars
<
3
Paid Influencer Apps
Paid Influencer Apps
Heartbeat Helps Users Get Paid to Post on Instagram
<
2
Experiential Cocktail Tastings
Experiential Cocktail Tastings
The Bazaar by José Andrés' Bazaar Bar Flights are Interactive
<
1
Immersive Artist-Designed Pop-Ups
Immersive Artist-Designed Pop-Ups
Amex's Live Life Experience Features a Foam Pit and Secret Rooms
<