Ceramiracle's Clever Pop-Up Shares Cruelty-Free Products in China

 - Jun 7, 2018
References: cosmeticsbusiness
China is becoming one of the world's largest markets for skincare and cosmetics, but cruelty-free cosmetics in China are hard to come by as the country requires animal testing on many beauty goods. Additionally, animal testing is required by law for all foreign cosmetics companies—however, this is not stopping US skincare brand Ceramiracle from finding inventive ways around these regulations.

Ceramiracle proudly makes a range of products that are never tested on animals, so it created a completely stockless pop-up in China. In the space, visitors may scan QR codes to access Ceramiracle’s WeChat store and order items that are warehoused in China’s free-trade zone or shipped from a Singapore-based fulfillment center.

A growing number of companies within and outside of China are now taking a stance on cruelty-free cosmetics in an effort to make major change.