In the Summer of 2018, a vehicle will be traveling from coast to coast offering communities free s'mores with good taste, high-quality ingredients and an organic recipe. The wonderful campaign is run by SmashMallow, a company that offers premium snackable marshmallow flavors — from Root Beer Float, Meyer Lemon Poppy Seed and Cinnamon Churro to Mocha Chip, Strawberries & Cream and Mint Chocolate Chip.
The SMASHMALLOW S'MORE BETTER experience will allow consumers a taste of these flavors. The free s'mores offering will be paired with "better-for-you chocolate" and graham crackers from participating partners — Ghirardelli and Annie's Homegrown to name a few.
The mobile s'mores vehicle will be making its rounds from June 8th until Labor Day and consumers can check out the schedule to see when and where they can get free s'mores.