S’mores—typically enjoyed hot, with gooey marshmallows and melty chocolate sandwiched between graham crackers—were the inspiration for the cool, creamy bites in the Breyers Campfire Collection lineup. Created to serve up the taste of toasted marshmallows, creamy Hershey's Milk Chocolate and crunchy graham crackers in a frozen form, this collection introduces bars, sandwiches and tubs for savoring the summer treat in a refreshing format.
To share the joy of s'mores without the campfire, Breyers created the first-ever Breyers S'mores Freezerpit. This design is styled like a classic stone firepit with faux smoke, and it releases icy temperatures to chill Breyers Campfire Collection S'mores bars and sandwiches inside. At the end of May, Breyers is bringing the Freezerpit to Chicago's Maggie Daley Park.
What's Driving This Trend
- Frozen S'mores Delights
- Frozen s'mores-based treats are reimagining traditional campfire experiences by delivering similar flavors in a variety of cold formats.
- Nostalgic Flavor Reinventions
- Brands are revitalizing classic flavors by embedding them in new, innovative formats, allowing consumers to enjoy nostalgic tastes with modern twists.
- Interactive Cooling Innovations
- Unique cooling innovations like the Breyers S'mores Freezerpit introduce interactive ways for consumers to engage with and enjoy their frozen treats.
Who This Affects Most
- Frozen Dessert Industry
- The frozen dessert market is expanding with creative products that merge classic flavors with new sensory experiences.
- Outdoor Recreation Industry
- Outdoor recreation spaces can integrate novel food experiences that bring traditional campfire enjoyment into urban and suburban settings.
- Home Appliance Industry
- Innovative appliances like the Freezerpit present opportunities for household brands to capitalize on nostalgic and interactive food experiences at home.
