'Life Coach' is an Unconventional Multi-Sensory Experience

 - Jun 13, 2018
References: startyourlife.coach & campaignlive
In New York City, luxury fashion and accessory brand Coach is now running a unique multi-sensory experience by the name of 'Life Coach.'

Admission to the Life Coach experience is free and unfolds across four different rooms. First, visitors will be greeted with a "David Lynch-esque check-in," complete with glitchy screens, phones that ring and red drapes. To progress to the next room and the ones following it, visitors must pick up a token. Other spaces include Logo Mania, an all-white subway-style platform where people are invited to unleash their creativity by drawing and making their mark on the room, as well as a Coney Island-inspired fairground and a haunting dark forest.

As a whole, the experience is said to be an exploration of mindfulness, self-expression and "conscious consumerism."