Bottega Veneta launched The Maze -- a triangular labyrinth that extends over 16m. The Italian label set up the new installation in a car parking lot in Seoul, South Korea. In keeping with its core style, the company designed The Maze to riff on the motifs, textures, and tones associated with the brand.
Creative Director Daniel Lee instilled Bottega Veneta's triangular shape, verdant hue, and tubular fronds of soft shearling into the label. These same elements are emulated throughout The Maze. Its walls are covered in snuggly strands of shearling in a green-toned color scheme, encased in a triangular labyrinth. Moreover, the immserive maze experience in Seoul is one of several Bottega Veneta's global interventions.
Image Credit: Bottega Veneta