Bottega Veneta Created The Maze Colored in Emblazoned Parakeet-Green
Elena Rahman — October 21, 2021 — Art & Design
References: wallpaper
Bottega Veneta launched The Maze -- a triangular labyrinth that extends over 16m. The Italian label set up the new installation in a car parking lot in Seoul, South Korea. In keeping with its core style, the company designed The Maze to riff on the motifs, textures, and tones associated with the brand.
Creative Director Daniel Lee instilled Bottega Veneta's triangular shape, verdant hue, and tubular fronds of soft shearling into the label. These same elements are emulated throughout The Maze. Its walls are covered in snuggly strands of shearling in a green-toned color scheme, encased in a triangular labyrinth. Moreover, the immserive maze experience in Seoul is one of several Bottega Veneta's global interventions.
Image Credit: Bottega Veneta
Creative Director Daniel Lee instilled Bottega Veneta's triangular shape, verdant hue, and tubular fronds of soft shearling into the label. These same elements are emulated throughout The Maze. Its walls are covered in snuggly strands of shearling in a green-toned color scheme, encased in a triangular labyrinth. Moreover, the immserive maze experience in Seoul is one of several Bottega Veneta's global interventions.
Image Credit: Bottega Veneta
Trend Themes
1. Immersive Brand Experiences - Creative, branded, immersive experiences like Bottega Veneta's The Maze will continue to be popular with consumers seeking unique and memorable experiences that align with their personal brand identities.
2. Branded Installations - As brands seek to differentiate themselves from competitors, large-scale branded installations like The Maze will become increasingly common for luxury and fashion brands looking to create buzz, drive engagement, and increase brand awareness.
3. Brand-backed Art - More luxury and fashion brands will invest in interactive, Instagram-friendly art installations and public art displays that blur the line between art, advertising, and experiential marketing.
Industry Implications
1. Luxury Fashion - The luxury fashion industry can leverage branded installations and experiential marketing campaigns like The Maze to create unique, immersive experiences that drive brand awareness and increase sales.
2. Experiential Marketing - The growing popularity of experiential marketing will encourage more agencies and event marketers to create branded installations and immersive experiences like The Maze that help clients connect with consumers in meaningful and memorable ways.
3. Hospitality - Hotels and resorts can benefit from creating immersive branded experiences that appeal to guests seeking unique and memorable experiences that align with their personal brand identities.
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