Mars chocolate brand Galaxy is launching an edible billboard installation in London that will encourage passersby to #choosepleasure.
The installation will be part of a larger '30 Days of Pleasure' initiative that's being run by Galaxy and Time Out magazine, which provides 30 fun prizes like picnic sets and movie night experiences. This billboard is a first-of-its-kind for the chocolate brand and it hopes to communicate that taking the time to enjoy pleasure every day is a necessity for leading a more fulfilling life.
In support of the edible billboard, Galaxy will also be sharing a digital campaign on social media showing how different kinds of people make time in their daily lives for pleasure through enjoyable activities like yoga, soaking in a bathtub or meeting up with their friends.
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