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18 Interactive Billboard Designs

From Indulgent Edible Billboards to AR-Enabled Billboards

— May 25, 2019 — Marketing
Some might say that this form of marketing is outdated, however, brands are reviving the tradition through imaginative interactive billboards that both call attention to the product, service or initative, as well as engage the audience on a more personable level.

There really seems to be no limit to innovatively interactive billboards — from Taco Bell's cheese-dispensing sign which topped up nachos with gooey goodness to FOX's sunlight-responsive posters that burst into flame to Peoples Jewellers' sizeable love-embracing campaigns. New technology and its creative applications do not only benefit consumer engagement, but they also help brands to better target their demographic. For example, Uber tapped into data from mobile operators to create a billboard that curates special, real-time advertisements to individuals who are in close proximity to its interactive billboards.
6.3
Score
Popularity
Activity
Freshness
18
Sunlight-Responsive Vampire Posters
Sunlight-Responsive Vampire Posters
Fox Launches a Thematic Promotional Campaign for 'The Passage'
<
17
Loving Interactive Digital Billboards
Loving Interactive Digital Billboards
Peoples Jewellers Takes Over a Sign at Yonge-Dundas Square
<
16
Light-Emitting Space Billboards
Light-Emitting Space Billboards
StartRocket Revolutionizes Traditional Advertising Techniques
<
15
Traveler-Connecting Selfie Campaigns
Traveler-Connecting Selfie Campaigns
Absolut & JCDecaux Singapore Launch an Interactive Initiative
<
14
Targeted Smart Outdoor Marketing
Targeted Smart Outdoor Marketing
Uber Revolutionizes the Way It Reaches Its Consumer Base
<
13
Lemon-Based Billboards
Lemon-Based Billboards
Amstel Radler Challenged People to Guess How Many Lemons Made Up Its Ad
<
12
Slowly Rusting Metal Billboards
Slowly Rusting Metal Billboards
TYROLIT Finds a Thematically Appropriate Way to Boast Its Product
<
11
Sculptural Digital Advertising Boards
Sculptural Digital Advertising Boards
Zaha Hadid Unveils The Kensington Billboard in West London
<
10
Bus Shelter Vending Machines
Bus Shelter Vending Machines
Red Bull's Bus Shelter Advertisements Share Red Bull Plus Samples
<
9
Experiential Dyslexia Ads
Experiential Dyslexia Ads
This Facial Recognition Ad Intentionally Offers a Challenging Read
<
8
AR-Enabled Billboards
AR-Enabled Billboards
Snapchat's Vertical Billboard Promotes a Snap Original Show
<
7
Uplifting Digital Billboards
Uplifting Digital Billboards
Clear Channel & Affairs Teamed Up to Create the Emotional Art Gallery
<
6
Aromatic Bus Shelter Ads
Aromatic Bus Shelter Ads
HarperCollins' Scented Advertisement Teases a Vegan Cookbook
<
5
Responsive Alcohol Ads
Responsive Alcohol Ads
Diageo's Responsive Ads Change Based on the Weather and Time of Day
<
4
Cheese-Dispensing Interactive Billboards
Cheese-Dispensing Interactive Billboards
Taco Bell Canada Has an Unconventional Promotional Tactic
<
3
Boundary-Pushing Publicity Stunts
Boundary-Pushing Publicity Stunts
Björn Borg Shows Strong LGBTQ+ Support at the FIFA World Cup
<
2
Edible Burger Billboards
Edible Burger Billboards
Deliveroo Will Be Making a Food Billboard of Meat and Veggie Burgers
<
1
Indulgent Edible Billboards
Indulgent Edible Billboards
Galaxy is Launching an Outdoor Ad Made Up of Chocolate Bars
<