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Snapchat's Vertical Billboard Promotes a Snap Original Show

Those passing through West Hollywood's prominent Sunset Strip in California will currently be able to see a standout vertical billboard—optimized for smartphone users—from Snapchat that promotes one of its Snap Original shows, 'Bringing up Bhabie.'

Near the end of 2018, Snapchat introduced Lens Challenges to engage consumers and boost participation in activities on the platform for holidays and events. As such, the vertically oriented billboard boasts the ability to come to life through augmented reality on Snapchat and present a new single from Bhad Bhabie, the star of the Snap Original show. Those who are in close proximity to the billboard are able to scan its unique Snapcode to unlock the AR and video experience.