The magnitude of love is accentuated by this gigantic interactive digital billboard at Yonge-Dundas Square in Toronto. The initative is launched in conjunction for Valentine's Day and the campaign is overseen by local creative agency Juliet. The client — Peoples Jewellers, was interested in celebrating the spirit of romance on a large scale.
The campaign gives Canadians in love the chance to express their feelings in a magnanimous way. The group of people that were selected to participate were required to share heart-felt valentines — ones that really describe their relationship, emotionally and historically.
The interactive digital billboard will be displaying the information throughout February 14th on one of the busiest spaces in Toronto, assuring that this will be "the largest, most vibrant, and public valentines that Canada has ever seen."