Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Facial Recognition Ad Intentionally Offers a Challenging Read

 - Jul 18, 2018
References: & campaignlive
Leo Burnett London created dynamic dyslexia ad campaign for the British Dyslexia Association that gives people on the street the chance to feel what it's like to have the learning disability.

The out-of-home ad is set on a screen and features a large block of text. Beyond this, the awareness-raising advertisement from the British Dyslexia Association leverages facial recognition technology, so that the longer one stares at the screen, the more the words and letters become jumbled and all the more difficult to make sense of.

The ad begins with "Dear employers of the UK," and aims to get people thinking differently about life with a learning disability, as well as how workplaces can better support those with dyslexia.