Leo Burnett London created dynamic dyslexia ad campaign for the British Dyslexia Association that gives people on the street the chance to feel what it's like to have the learning disability.
The out-of-home ad is set on a screen and features a large block of text. Beyond this, the awareness-raising advertisement from the British Dyslexia Association leverages facial recognition technology, so that the longer one stares at the screen, the more the words and letters become jumbled and all the more difficult to make sense of.
The ad begins with "Dear employers of the UK," and aims to get people thinking differently about life with a learning disability, as well as how workplaces can better support those with dyslexia.
Experiential Dyslexia Ads
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