Jimmy Dean's breakfast ads are taking on a new twist to support child literacy with the brand's first-ever Misspelling Scramble. With the Scripps National Spelling Bee currently underway, the brand has launched eight advertisements - both on social media and in the D.C. area - containing a misspelled word that challenges fans across the country to spot and correct the typo.
For every entry received through direct messaging @JimmyDean on Instagram with the correct spelling, participants are eligible to win $100 worth of Jimmy Dean breakfast coupons and a $100 donation to the Scripps Howard Fund made on behalf of each winner. A total of 100 winners will be randomly selected to participate in this fun and charitable effort.
This unique campaign not only supports child literacy, but it’s also a great way to engage with the brand's audience and create buzz on social media. From now through June 4, fans can participate in this spelling challenge and enjoy delicious Jimmy Dean breakfasts with their prizes.
Key Themes Behind This Trend
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Where This Applies
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