Jimmy Dean is Sending Sunrise Carolers Across Country
Grace Mahas — November 4, 2022 — Marketing
References: sunrisecarolers & open.spotify
Jimmy Dean recently launched Sunrise Carolers, a group of live performers who will visit hometowns across the country in festive attire to sing carols that have been adapted to pair best with a warm Jimmy Dean breakfast.
A songbook has been created, which features breakfast-inspired holiday hits such as O Jimmy Dean and The 12 Days of Breakfast. The songbook is available on Spotify to enjoy all season long.
Until November 14, families can enter to win a live #SunriseCarolers performance by heading to SunriseCarolers.com, where one hundred winners will be randomly selected. Fans can get a leg up on the competition and receive a bonus entry by sharing the Sunrise Caroler’s playlist. All contestants need to do is post to Twitter with the link to the Spotify playlist and tag @JimmyDean, #sweepstakes and #sunrisecarolers.
A songbook has been created, which features breakfast-inspired holiday hits such as O Jimmy Dean and The 12 Days of Breakfast. The songbook is available on Spotify to enjoy all season long.
Until November 14, families can enter to win a live #SunriseCarolers performance by heading to SunriseCarolers.com, where one hundred winners will be randomly selected. Fans can get a leg up on the competition and receive a bonus entry by sharing the Sunrise Caroler’s playlist. All contestants need to do is post to Twitter with the link to the Spotify playlist and tag @JimmyDean, #sweepstakes and #sunrisecarolers.
Trend Themes
1. Branded Live Performances - There is an opportunity for other brands to launch similar live events to connect with consumers during festive seasons.
2. Breakfast-inspired Festivities - Other brands in the breakfast industry can offer breakfast-inspired holiday products and services during the holiday season to capitalize on festive cheer.
3. Social Media Sweepstakes - Brands can explore social media sweepstakes as a way to drive engagement and increase brand awareness during festive periods.
Industry Implications
1. Food and Beverage - Other brands in the food and beverage industry can offer festive-themed products and services to customers during holiday periods.
2. Event Management - The event management industry can offer similar branded live performances and events to clients during the festive season.
3. Advertising and Marketing - Advertising and marketing agencies can offer social media sweepstakes as a viable option to increase client engagement during festive periods.
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