Jimmy Dean recently launched Sunrise Carolers, a group of live performers who will visit hometowns across the country in festive attire to sing carols that have been adapted to pair best with a warm Jimmy Dean breakfast.
A songbook has been created, which features breakfast-inspired holiday hits such as O Jimmy Dean and The 12 Days of Breakfast. The songbook is available on Spotify to enjoy all season long.
Until November 14, families can enter to win a live #SunriseCarolers performance by heading to SunriseCarolers.com, where one hundred winners will be randomly selected. Fans can get a leg up on the competition and receive a bonus entry by sharing the Sunrise Caroler’s playlist. All contestants need to do is post to Twitter with the link to the Spotify playlist and tag @JimmyDean, #sweepstakes and #sunrisecarolers.
What Makes This Trend Stand Out
- Branded Live Performances
- There is an opportunity for other brands to launch similar live events to connect with consumers during festive seasons.
- Breakfast-inspired Festivities
- Other brands in the breakfast industry can offer breakfast-inspired holiday products and services during the holiday season to capitalize on festive cheer.
- Social Media Sweepstakes
- Brands can explore social media sweepstakes as a way to drive engagement and increase brand awareness during festive periods.
Sectors Adopting This
- Food and Beverage
- Other brands in the food and beverage industry can offer festive-themed products and services to customers during holiday periods.
- Event Management
- The event management industry can offer similar branded live performances and events to clients during the festive season.
- Advertising and Marketing
- Advertising and marketing agencies can offer social media sweepstakes as a viable option to increase client engagement during festive periods.
