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35 Examples of Narrative Packaging

From Literature-Inspired Gin Labels to AR Candy Wrappers

— January 8, 2019 — Marketing
These narrative packaging innovations range from literature-inspired gin labels to AR-embedded candy wrappers. While examples like Copperfield London Dry Gin's labels are adorned with classic text from famed author Charles Dickens, KONTI's candy packaging and My Yeti's ice cream wrappers are each enhanced and brought to life with augmented reality software.

Other notable examples of narrative packaging include TO2M's feminine hygiene pads which feature a patented oxygen-releasing technology. Each package of pads boasts simplistic graphics -- referred to as "size definition badges" -- which are used to differentiate size, shape and more.

CliniCloud's tech-themed medicine packaging and Foster Farms' meat containers round off this list of narrative packaging examples and speak to consumers' growing desire for packaging that is not only visually striking and practical but also informative.
7.6
Score
Popularity
Activity
Freshness
35
Diversity-Promoting Bread Products
Diversity-Promoting Bread Products
Bimbo's Integrated Bread Puts Many Types in a Single Package
<
34
Provenance-Focused Pastry Packaging
Provenance-Focused Pastry Packaging
The New Ginsters Cornish Pastry Branding is Rustic
<
33
Veteran-Honoring Chocolate Bars
Veteran-Honoring Chocolate Bars
The Cadbury Dairy Milk Remembrance Bar is Limited-Edition
<
32
Shark-Themed Candy Campaigns
Shark-Themed Candy Campaigns
Swedish Fish Will Be Sponsoring This Year's Shark Week
<
31
Informative Food Packaging Concepts
Informative Food Packaging Concepts
SÍCLIC Attempts to Teach Consumers About Colombia Regions
<
30
Technology-Inspired Medical Packaging
Technology-Inspired Medical Packaging
CliniCloud Hopes Its New Designs Will Make Healthcare Easier
<
29
Redesigned Heritage Beers
Redesigned Heritage Beers
Bulldog Drummond is Helping the Anchor Brewing Company Tell a New Story
<
28
Literary-Inspired AR Labels
Literary-Inspired AR Labels
Up Front Brewery is Animating Its Moby Dick-Themed Beer Cans
<
27
Celebratory Antiquated Beer Packaging
Celebratory Antiquated Beer Packaging
The Yuengling 1800s-Style Cans Mark the 190th Anniversary
<
26
Informative QR Chicken Packages
Informative QR Chicken Packages
Foster Farms' Packaging Features DORI, a QR Code Virtual Assistant
<
25
Undead AR Wine Labels
Undead AR Wine Labels
The Last Wine Company is Using Zombie Terrors in Its New Wine Labels
<
24
Inspiring Limited-Edition Skincare
Inspiring Limited-Edition Skincare
SK-II's Special-Edition Packaging Targets Asian Millennials
<
23
Playful Awareness-Raising Pink Cans
Playful Awareness-Raising Pink Cans
Coca-cola Releases an Exclusive Diet Coke for Breast Cancer
<
22
Informative AR Packaging Experiences
Informative AR Packaging Experiences
Zappar & SIG Produce Playful Interactive Packaging for Water
<
21
Heartfelt Snack Bags
Heartfelt Snack Bags
Frito-Lay's Packages Have a Space for Special 'Snackable Notes' & Doodles
<
20
Literature-Inspired Gin Labels
Literature-Inspired Gin Labels
Copperfield London Dry Gin Takes Inspiration from Charles Dickens
<
19
Responsive Beer Labels
Responsive Beer Labels
This Smart Beer Label Provides Tailored Interactions Based on One's Mood
<
18
Storytelling Food Calendars
Storytelling Food Calendars
Aurika's Multi-Sensory Christmas Calendar Tells a Tale of the Seasons
<
17
Breathable Feminine Pads
Breathable Feminine Pads
TO2M's Feminine Hygiene Pads Boast Patented Oxygen-Releasing Technology
<
16
AR Wine Label Apps
AR Wine Label Apps
The Rabble Wine Company App Adds Dimension to Historic Wine Labels
<
15
Experimental Multi-Disciplinary Products
Experimental Multi-Disciplinary Products
Creative Chef and Autobahn Fuse Design, Cooking and Music
<
14
Emotional Aid Card Kits
Emotional Aid Card Kits
The School of Life's 'Emotional First Aid Kit' Provides Advice
<
13
Multi-Sensory Confectionery Packaging
Multi-Sensory Confectionery Packaging
Electronic Equips Churchill's Tins with an Audio Component
<
12
Storytelling Chocolate Wrappers
Storytelling Chocolate Wrappers
Mirzam Monsters' Packaging Layers Black, White & Colored Wrappers
<
11
AR-Enhanced Candy Packaging
AR-Enhanced Candy Packaging
KONTI's Wrappers Connect Kids to Short Cartoons & Full-Length Films
<
10
Latte-Friendly Oat Milks
Latte-Friendly Oat Milks
Minor Figures Oat Milk is a Dairy-Free Alternative to MIlk and Soy
<
9
Mexican Symbolism Snack Packaging
Mexican Symbolism Snack Packaging
The Don Bugito Snack Branding Hides Delicious Crickets Inside
<
8
Calendrical Wine Bottles
Calendrical Wine Bottles
This Creative Wine Label Visualizes Winemaking Over a Calendar Year
<
7
AR Ice Cream Wrappers
AR Ice Cream Wrappers
My Yeti's Ice Cream Packaging Design Engages Kids with Augmented Reality
<
6
Law-Inspired Rolling Papers
Law-Inspired Rolling Papers
Leaf Forward Celebrates by Using Canada's Cannabis Act as Papers
<
5
Scenic AR Packaging
Scenic AR Packaging
Anija's Limited-Edition Packaging Shares New Zealand Scenery in AR
<
4
Personalized Letterbox Wines
Personalized Letterbox Wines
Firebox's Wines Feature a Customized Message on a Bottle
<
3
Sophisticated Marijuana Packaging
Sophisticated Marijuana Packaging
Broken Coast is Destigmatizing Cannabis With Typography Labels
<
2
Fortune-Telling Wine Bottles
Fortune-Telling Wine Bottles
Blood & Moon's Interactive Label Connects Drinkers to a Tarot Reading
<
1
Inspiring Kombucha Bottles
Inspiring Kombucha Bottles
Muse + Metta's Minimalist Packaging Beautifully Presents a Health Drink
<