KONTI released an augmented reality application to pair with candy packaging for kids that connects them to short three-minute cartoons and a first-of-its-kind hour-long full-length animated film.
Live Animations worked with KONTI on the creation of a story starring Timi, a cartoon bear, who is joined by friends and other characters throughout the series. Kids are able to view the content on the free application via a smartphone or tablet, as well as participate in games. To communicate the creative candy packaging's compatibility with apps, the logos for the Apple and Android app stores are included on the wrapper.
This example of value-added packaging transforms a simple confection into more than a snack and a source of entertainment and a method of captivating storytelling that will keep kids hungry for more.