Augmented Reality Milk Cartons

Emmi milk cartons take traditional dairy packaging to the next level thanks to augmented reality experiences that can be accessed via a mobile device. The sleek Tetra Stelo Aseptic 1000 packaging chosen by the Swiss milk processor is designed to connect consumers to healthy, happy and positive lifestyles.

The packaging encourages users to "start the day with a good day" by scanning a carton to initiate a web-based app and an augmented reality experience with an interactive menu. There are many ways that customers are invited to get "more Emmi into their day," such as with recipes, inspirational quotes or interactive games that also provide education on new products like Barista, High Protein or the Milk Drink from Emmi.