Jus de Fruits Caraïbes has partnered with Tetra Pak, one of the world's leading food processing and packaging companies and a longstanding Active and Intelligent Packaging Industry Association (AIPIA) member, to develop an engaging connected packaging experience.
The concept has been brought to life by the creative technology studio Appetite Creative, also an AIPIA member.
The smart packaging campaign spotlights Banga from Schweppes International and leverages a web app-based connected experience accessible via QR codes. Through this platform, users can engage in an entertaining game where they slice virtual fruit to create fruit juice. Each active user triggers a small donation to a local children’s charity.
In addition to the game, the connected experience includes a quiz designed to educate customers on recycling beverage cartons.
Image Credit: Jus de Fruits Caraïbes
Key Themes Behind This Trend
- Connected Consumer Engagement
- Integrating web app-based experiences via QR codes transforms passive packaging into interactive customer engagement tools.
- Gamification in Packaging
- Utilizing game mechanics within packaging, such as virtual fruit slicing, can enhance user interaction and brand loyalty.
- Charity-linked Promotions
- Incorporating charitable donations within user-driven activities aligns brand initiatives with social responsibility.
Where This Applies
- Food and Beverage Packaging
- Interactive and connected features in packaging provide new avenues for consumer engagement and data collection.
- Mobile Marketing
- Integration of QR code-driven web apps in packaging opens up innovative marketing opportunities through direct customer interaction.
- Digital Advertising
- The nexus of gaming and digital incentives in physical products represents a convergence of traditional and online advertising strategies.
