Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Redesigned Heritage Beers

Bulldog Drummond is Helping the Anchor Brewing Company Tell a New Story

— November 5, 2018 — Lifestyle
It's no secret that craft beer has seen explosive growth over the last couple of years. The category has no shortage of energy and verve as new breweries and new beers duel for attention on shelves. Add to this the fact that consumer attention is short, with people often choosing to drink what's new and interesting rather than what they know, and the truth is that it's hard for any brand to keep up.

Despite being one of the oldest, most unique and charismatic breweries in the United States—and being largely responsible for kickstarting the craft beer movement—legacy brand, Anchor Brewing hadn't kept pace with changing times. Knowing it was time to reinvigorate what it was doing in a way that would build on its roots with a fresh spirit, it asked Bulldog Drummond to help breathe new life into its story.

Bulldog Drummond helped Anchor Brewing translate its San Francisco origins and unique history into a modern and relevant story that claimed its rightful place as part of the city’s heart and soul. The work pays homage to the brewery's "do it our own way" spirit, which is as alive today as when Fritz Maytag was at the helm making the beer he loved in the 60s and 70s—the same spirit that makes San Francisco the vibrant city it is today. The resulting idea, to “bring a little bit of San Francisco to a whole lot of beer," is a rallying cry and the spirited anthem Anchor needed to guide its future growth. Alongside this work came a plan to activate the brand as part of the fabric of the city, starting with its new brewing project—Public Taps.

With the brand work complete, Bulldog Drummond collaborated with the team at Anchor Brewing to chart a new portfolio strategy that simplified and amplified its legacy beers, like Anchor Steam, and identified a path for new and original brews. This work resulted in the Brewers’ Series, a rotating line of beers that showcase the best of what the brewers at Anchor are dreaming up.

To complement the new brand and support the new portfolio strategy, Bulldog Drummond established a design framework that elevated the legacy packaging without losing the core design loved by Anchor Brewing fans. Bulldog Drummond evolved the signature banner, tightened the typography and established an extendable system for future releases. Paying reverence to Anchor Brewing’s history of classic illustrations, Bulldog Drummond tapped Bay Area artist Steve Noble to create the next generation of Anchor Brewing imagery.

Watch for the continued series of Brewers’ Pale Ale beers, as well as a new IPA release and a series of experimental beers coming out of Public Taps soon.
4.3
Score
Popularity
Activity
Freshness