The creative brewery is an entity that is exponentially gaining traction in the modern world. As beer is one of the ultimate alcoholic signifiers for an enjoyable or laid back time, thus, companies are beginning to seek ways to add more value to the consumer experience. One such way is through art.
Whether the manifestation of creative content is through the can design, a commission for an established or emerging artist, or through immersive events, the creative brewery will always have an edge that will capture the attention of the consumer. A great example of this in action is Camden Town Brewery who organized a color-it-yourself event for the public in London. The campaign was an imaginative way to spotlight the company's new promotion that boasts the work of 12 artists.
From Neoclassic Micro-Breweries to Artistic Artisanal Craft IPAs
Artist-Centric Beer Films
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Redesigned Heritage Beers
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Artistic Artisanal Craft IPAs
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Molokovo Design Transformed a Moscow Store into an Artistic Bottle Shop
Flying Dog and Green Leaf Medical are Collaborating on 'Hop Chronic'
Pride-Celebrating Beer Bottles
Bud Light and GLAAD are Introducing a Rainbow Aluminum Bottle
Immersive Color-It-Yourself Installations
Camden Town Brewery Boasted an Artistic Opportunity
Women-Celebrating Creative Football Kits
Camden Town Brewery's Designs Pay Tribute to Iconic Women