Lagunitas collaborated with animators and illustrators to market itself as a playful artistic brewery and to better connect with its consumers through MumblePhone. The company's phone number appears on the packaging of the product, resulting in some hilarious messages over the years. The animation styles of the series differ from one artist to the next -- from skateboard culture-inspired simplicity to transcendental-like shapes and psychedelic dream states.
The recent series of intoxicated calls has been animated by Reece Parker, who adds a wonderfully colorful cartoon aesthetic to the art project. The collaborative movement between creatives and an artistic brewery is a practice that not only supports the artist and the beer product, but endorses an open, fun and a very real relationship between the company and its consumer.
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Cartoon-Inspired Pop-Up Taverns
Graffiti-Inspired Beer Labels
Illustrated Drama-Themed Beers
Satirical Craft Beer Campaigns
Martian Beer Experiments