For this year's World Pride celebrations in June, Bud Light and GLAAD are teaming up to introduce limited-edition rainbow aluminum bottles. These bottles are the first of their kind from the beer brand and for a limited time, each case sold will help to support GLAAD. As well as featuring a brightly colored design, the bottles replace Bud Light's classic creed with supportive, inclusive messaging.
The limited-edition rainbow aluminum bottles from Bud Light and GLAAD will appear first at the upcoming GLAAD Media Awards before they make their debut in bars. The special bottles will also appear at the Governors Ball Music Festival in New York City and in keeping with its longlasting support of GLAAD and its mission, Bud Light's Dive Bar Sessions stage will feature only LGBTQ+ artists.