The June 2019 drinking examples have a strong affinity toward beauty, aesthetics, sustainability, and health.
Companies have been experimenting with harnessing nutritious ingredients to influence the aging process. Dirty Lemon, for instance, taps the Bulgarian rose for an anti-aging elixir. Packed with polyphenols and antioxidants, the beverage does not only taste good, but it also offers free radical protection. Following closely this venture into the world of skin health is Four Sigmatic who boasts a superfood beauty mix that assures consumers get the needed dose of adaptogens and vitamins.
In terms of sustainability, one of the most innovative examples in the June 2019 drinking round-up is the hydrating seaweed capsules that were offered to people who ran the London Marathon.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
