Coors Slice is a new and refreshing summer beer launched for the Canadian market by the iconic brand. Available for a limited time only, the beer is ideal for hot summer days spent outdoors and boasts a hint of citrus orange flavors with a 4.2% alcohol count. This Millennial-friendly release from Coors goes beyond the brand's classic canned offering to appeal to a market who enjoys canned cocktails and flavored beer libations. Coors Slice features a more subtle flavor profile than bolder options like ciders, sours or IPAs, making it a great cottage staple for those looking to sip casually.
The beer will be available in Canada this summer while supplies last and will be sold in tall cans, priced at just $2.90 each. Canadian consumers can try the new beverage by visiting their local grocery store as well as LCBO and Beer Store locations for a limited time.
Key Themes Behind This Trend
- Citrus-flavored Beers
- Coors Slice is just one example of the growing trend towards citrus-flavored beers, creating opportunities for beer companies to experiment with different citrus flavors and reach a broader audience.
- Flavored Beer Libations
- Coors Slice is part of a larger trend towards flavored beer libations, providing an opportunity for beer companies to create unique, refreshing and innovative beer flavors that appeal to younger demographics.
- Summer Drinks
- Coors Slice is a seasonal beer designed for summer drinking, highlighting the growing trend towards seasonal and weather-appropriate drinks, providing beverage companies opportunities to offer drinks tailored to different occasions and seasons.
Where This Applies
- Beer Industry
- The Citrus-Flavored Beer trend provides opportunities for the beer industry to explore new flavor combinations and create innovative beverages to attract younger, more adventurous customers.
- Alcohol Industry
- The rise of flavored beer libations creates an opportunity for the alcohol industry to attract a younger demographic, particularly those who enjoy sweeter and more refreshing drinks.
- Beverage Industry
- The summer drink trend provides opportunities for the beverage industry to create new and innovative drinks for different season, preferences and occasions and allows for more targeted marketing.
