SweetWater Brewing Company, an Atlanta-based craft brewery that has been in operation for over a quarter of a century and has well and truly consolidated its position as one of the top 10 biggest craft brewers in the U.S., launched a delectable new citrus ale that manages to infuse the popular wheat beer category with a delicious dose of orange.
The 'Colorado ORANGE Citrus Ale' is a wheat beer that was brewed with the use of Centennial hops, with wheat and craft malt sourced from the local Root Shoot Malting family-run farm. The beer is imbued with a natural orange hue and comes in at 4.6 percent ABV, making it ideal for any summertime setting whether at home or in the great outdoors.
Available in 12-ounce cans, this beer is a fine example of the timelessly effective combination of orange-based citrus notes and the wheat beer format.
Image Credit: SweetWater Brewing
Why This Trend Is Growing
- Orange-hued Wheat Beers
- The trend of infusing wheat beer with orange flavors is disrupting the traditional beer market by appealing to consumers seeking refreshing citrusy options.
Industries Being Reshaped
- Craft Beer
- Craft breweries have the opportunity to capitalize on the trend of orange-hued wheat beers by introducing unique citrus-infused options to their product lineup.
- Agriculture
- With the use of locally sourced ingredients, farms like Root Shoot Malting can enjoy increased demand for wheat and craft malt to cater to the rising popularity of orange-infused craft beers.
- Outdoor Recreation
- The availability of orange-hued wheat beers in portable 12-ounce cans presents a disruptive opportunity for the outdoor recreation industry to offer refreshing, citrusy beverages to outdoor enthusiasts seeking convenient options.
