Ohio's famous Great Lakes Brewing Company is known for its delicious seasonal offerings, with the cranberry orange wheat that it recently launched being a perfect example of using seasonal ingredients in order to provide a delicious drinking experience.
The Cran Orange Wheat beer is a tasty ale that comes in at 5.5 percent alcohol by volume and is available in six-packs of 12-ounce cans. The brew's ingredients include orange juice and cranberry juice concentrates, while the malts used are wheat malt, honey malt and 2-row base varieties.
Hop content is provided by hops of the Mt. Hood breed, with the end result being a beer that is wonderfully festive and accessible given its IBU (International Bitterness Unit) rating of 17.
Image Credit: Great Lakes Brewing
What's Driving This Trend
- Seasonal Flavored Beers
- The popularity of Great Lakes Brewing Company's Cranberry Orange Wheat beer demonstrates the demand for seasonal flavored beers infused with unique ingredients.
- Creative Ingredient Combinations
- Breweries like Great Lakes Brewing Company are exploring the use of unconventional ingredients such as orange and cranberry juice concentrates to create unique beer flavors.
- Accessible Craft Beers
- Craft breweries are expanding their offerings with flavorful, yet approachable beers like Great Lakes Brewing Company's Cranberry Orange Wheat, catering to a wider consumer base.
Who This Affects Most
- Craft Beer Industry
- Craft beer breweries have the opportunity to capitalize on the growing trend of seasonal flavored beers and innovative ingredient combinations.
- Beverage Manufacturing Industry
- The beverage manufacturing industry can explore new product development by infusing traditional beer recipes with unconventional ingredients for unique flavor profiles.
- Alcohol Retail Industry
- Alcohol retailers can cater to consumer demand for accessible craft beers by stocking up on seasonal flavored options like Great Lakes Brewing Company's Cranberry Orange Wheat beer.
