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Retro Seltzer Packs

Bud Light Selzer Launched Its Retro Summer Pack and Freezies

— June 2, 2021 — Lifestyle
Bud Light Seltzer is gearing up for the summer with the release of its Retro Summer Pack, a selection of boldly branded drinks that come in flavors like Cherry Limeade, Blue Raspberry, and Summer Ice.

The pack's packing sports tie-dye patterns, with combinations of vivid colors used to highlight the different flavors. Like other Bud Light Seltzers, the Retro Summer Pack is created with health-conscious consumers in mind, with each flavor made with cane sugar and natural flavors. One of the slim cans totals in at 100 calories, contains less than 1 gram of sugar, and is 5% ABV.

To complement the Retro Summer Pack and help fans beat the heat, the brand also unveiled 12-pack variety boxes of freezies that come in the same flavors.

Image Credit: Bud Light
Trend Themes
1. Retro Seltzer Summer Packs - The bold packaging and nostalgic flavors in retro-themed seltzer packs offer opportunities for disruptive innovation in the beverage industry, tapping into the growing demand for healthier yet fun options for consumers.
2. Flavored Freezies - The release of flavored freezies that correspond with their seltzer pack offerings presents opportunities for disruptive innovation in the frozen food and snack industry, particularly as consumers seek out refreshing and nostalgic summertime treats.
3. Natural and Healthy Seltzer Alternatives - The creation of natural, low-calorie, and low-sugar seltzer alternatives with fun and unique flavors offers opportunities for disruptive innovation in the beverage industry, as more and more consumers are seeking healthy and flavorful alternatives to sugary or artificial beverages.
Industry Implications
1. Beverage - The retro-themed seltzer pack and corresponding flavored freezies present opportunities for disruptive innovation in the beverage industry, tapping into the growing demand for healthier yet fun options for consumers.
2. Frozen Foods - The release of flavored freezies that correspond with their seltzer pack offerings presents opportunities for disruptive innovation in the frozen food and snack industry, particularly as consumers seek out refreshing and nostalgic summertime treats.
3. Healthy Snacks - The creation of natural, low-calorie, and low-sugar seltzer alternatives with fun and unique flavors presents opportunities for disruptive innovation in the healthy snack or functional foods industry, as consumers seek out healthy and flavorful alternatives to sugary or artificial beverages.
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