Bud Light Seltzer recently announced its now-beloved Retro Summer variety pack is becoming a mainstay addition to its portfolio. The move comes after the limited-edition pack quickly became a fan-favorite this summer, "generating 3.5% share of the category alone – the best performance of a limited edition variety pack for the brand to date." The pack features various fruity flavors including Cherry Limeade, Blue Raspberry and Twisted Berry (originally Summer Ice).
The once limited-edition Bud Light Seltzer Retro Summer variety pack will be available until October 11th at its usual outlets. After this date, the beverage will be renamed to the Bud Light Seltzer Retro Tie Dye Pack, allowing fans to continue to enjoy the summer staple throughout the year.
Image Credit: Anheuser-Busch
Why This Trend Is Growing
- Retro Revival Seltzers
- Brands can capitalize on the trend of retro-inspired seltzers by creating limited-edition variety packs featuring fruity flavors and nostalgic designs.
- Mainstay Limited-editions
- Limited-edition variety packs can be leveraged as a way to test new flavors and gauge consumer interest before adding them as mainstay additions.
- Seasonal Branding
- Brands can create seasonal branding for their products to encourage repeat purchases and capitalize on the popularity of limited-edition offerings.
Industries Being Reshaped
- Alcoholic Beverages
- Alcoholic beverage companies can develop retro-inspired seltzers to appeal to younger consumers who are looking for low-calorie and flavorful alternatives to traditional drinks.
- Limited-edition Products
- Companies that specialize in creating limited-edition products can partner with beverage companies to design packaging and branding for special variety packs.
- Marketing and Advertising
- Marketing and advertising companies can help develop seasonal campaigns and branding to promote limited-edition variety packs and drive consumer interest.
