The Bud Light Seltzer Fall Flannel Variety Pack is arriving hot on the heels of the brand's latest autumnal hard seltzer flavors to offer consumers with a way to keep the libation's popularity continuing beyond summer.
The hard seltzer variety pack is characterized by its autumnal aesthetic that includes a flannel finish along with the imagery of fall leaves. The pack contains a total of four flavor options including Bud Light Seltzer Pumpkin Spice, Bud Light Seltzer Toasted Marshmallow, Bud Light Seltzer Maple Pear and the Bud Light Seltzer Apple Crisp. The variety pack contains three of each signature fall flavor.
The Bud Light Seltzer Fall Flannel Variety Pack builds on the continued popularity of hard seltzers and attempts to extend their relevancy outside of the summer months. This could help to solidify them the alcoholic drinks as a year-round option for consumers to enjoy.