Press is an Excellent and Mindful Option for Summer Parties
The seltzer variety pack by Press includes interesting and refreshing flavors like Apple Cinnamon, Pear Chamomile, Lingonberry Elderflower, and Pineapple Basil. The beverages are ideal for summer parties and other events—both indoors and outdoors.
Press was founded by Amy who "developed and designed the beverage she wanted to drink, from her perspective as a woman in a male-dominated industry that was not particularly responsive to its women customers." The premium seltzer variety pack includes cans that have fewer calories and sugar while maintaining a "fabulous taste built on complex, sophisticated flavor profiles."
Press prioritizes the use of all-natural ingredients and in doing so, the brand optimizes the flavor. The sparkling beverage is offered in a slim matte can that communicates luxury and style.
Image Credit: Press
Press was founded by Amy who "developed and designed the beverage she wanted to drink, from her perspective as a woman in a male-dominated industry that was not particularly responsive to its women customers." The premium seltzer variety pack includes cans that have fewer calories and sugar while maintaining a "fabulous taste built on complex, sophisticated flavor profiles."
Press prioritizes the use of all-natural ingredients and in doing so, the brand optimizes the flavor. The sparkling beverage is offered in a slim matte can that communicates luxury and style.
Image Credit: Press
Trend Themes
1. Low-calorie Seltzer Variety Packs - Opportunity to cater to consumers looking for healthier and unique beverage options.
2. Natural and Sophisticated Flavors - Opportunity to innovate using all-natural ingredients to create complex and unique flavor profiles.
3. Luxury Packaging - Opportunity to create premium and stylish packaging to enhance brand image.
Industry Implications
1. Beverage Industry - Opportunity for established and emerging beverage companies to pivot towards healthier and more sophisticated options.
2. Hospitality Industry - Opportunity for event planners and venues to provide unique, low-calorie beverage options for events and gatherings.
3. Packaging Industry - Opportunity for packaging companies to innovate and create premium, stylish packaging options for beverage companies seeking to enhance their brand image.
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