The Crawston Press Pineapple & Grapefruit sparkling water is a limited-edition refreshment arriving to provide consumers with a taste of the tropics in a free-from manner. The drink has no added sugar or sweeteners and follows on the recent announcement from The World Health Organization (WHO) regarding the potential danger of consuming non-sugar sweeteners. The drink is thus made with pressed fruit ingredients paired with sparkling water to give every sip an authentic experience.
The Crawston Press Pineapple & Grapefruit sparkling water has 92-calories per serving and comes in 100% recycled cans. The drink is expected to be right at home within the brand's existing range of sparkling water flavors and is arriving in the UK in cases of 12 for 20.
What's Driving This Trend
- Authentic Fruit Refreshments
- A trend towards authentic fruit refreshments is emerging as consumers seek healthier and more natural beverage options.
- Free-from Beverages
- The rise of free-from beverages is creating opportunities for companies to cater to consumers looking to avoid added sugars or sweeteners.
- Sustainable Packaging
- The increasing demand for 100% recycled cans highlights the trend towards sustainable packaging in the beverage industry.
Who This Affects Most
- Beverage Industry
- The beverage industry can capitalize on the trend towards authentic fruit refreshments and free-from options to offer healthier choices to consumers.
- Food and Beverage Packaging Industry
- The food and beverage packaging industry has an opportunity to meet the demand for sustainable packaging solutions as consumers become more environmentally conscious.
- Health and Wellness Industry
- The health and wellness industry can tap into the growing market for free-from beverages by promoting products that are free from added sugars or artificial sweeteners.
