The Schweppes Grapefruit Slimline Tonic is being launched by The Coca-Cola Company in the UK to provide consumers with a way to get ready for warm weather entertaining with a premium sparkling refreshment.
The tonic water is characterized by its deeply citrus flavor profile that is dry and crisp to boot, which will make it a perfectly balanced option when used in cocktails and mocktails alike. The product was developed by the brand in response to changing drinking habits and continued interest in grapefruit-flavored refreshments.
The Schweppes Grapefruit Slimline Tonic is arriving at Asda locations in the UK where consumers can pick it up in one-liter bottles that are priced at £1.60 each. The product is arriving ahead of the busy summertime entertaining months when it's likely to be a hit with or without alcohol.
What Makes This Trend Stand Out
- Citrus-flavored Drinks
- Opportunity for beverage companies to create more premium and sophisticated citrus-flavored drinks for the summer months.
- Low-calorie Mixers
- Opportunity for beverage companies to create and market low-calorie versions of popular mixer drinks like tonic water.
- Cocktail and Mocktail Culture
- Opportunity for brands to cater to the rising demand for sophisticated and creative cocktail and mocktail options for at-home entertaining.
Sectors Adopting This
- Beverage
- Beverage companies can capitalize on changing drinking habits and preferences with new and unique drink offerings.
- Retail
- Retailers can benefit from stocking a variety of premium mixers and drinks to cater to the rising demand for at-home cocktail and mocktail culture.
- Hospitality
- Restaurants and bars can incorporate unique and sophisticated citrus-flavored drinks and low-calorie mixers in their menus to offer customers a premium cocktail experience.
