Propel Water was originally launched in the year 2000, and now consumers are being treated to a new line of functional, flavored electrolyte beverages called Vitamin Boost. These vitamin-boosted drinks are made without artificial sweeteners—and a blend of organic cane sugar and stevia instead—and have the potential to be enjoyed as a sugar-free alternative to popular sports drinks.
The all-new Propel Water Vitamin Boost products are being introduced in Peach Mango, Strawberry Raspberry and Apple Pear varieties that are enriched with electrolytes, plus Vitamins B, C and E.
Laura Barnett, PepsiCo’s senior brand director for its Propel brand, describes the target consumer for Propel Water Vitamin Boost as: "a person who’s reading the back of labels, who’s really conscious about making sure things are non-artificial and natural."
What's Driving This Trend
- Sugar-free Electrolyte Beverages
- The trend of sugar-free electrolyte beverages provides an opportunity for companies to create healthier alternatives to popular sports drinks.
- Functional Flavored Beverages
- The growing trend of functional flavored beverages allows for the creation of beverages enriched with electrolytes and essential vitamins.
- Natural and Non-artificial Products
- The demand for natural and non-artificial products presents an opportunity for brands to offer drinks like Propel Water Vitamin Boost that are made without artificial sweeteners.
Who This Affects Most
- Beverage Industry
- The beverage industry can tap into the trend of sugar-free electrolyte beverages by developing innovative and healthier drink options.
- Sports Drink Industry
- The sports drink industry can embrace the trend of functional flavored beverages by introducing new products enriched with electrolytes and vitamins.
- Organic and Natural Food Industry
- The organic and natural food industry can capitalize on the trend of natural and non-artificial products by offering more options like Propel Water Vitamin Boost that are made with organic cane sugar and stevia.
