Sugarbreak, a public benefit corporation focused on helping people reduce their sugar consumption, has announced the launch of its newest product innovation, Energize, a pre-workout electrolyte mix formulated to help sustain one's energy during exercise.
Energize can be enjoyed by people of all ages and aims to offer consumers the same benefits of traditional electrolyte drinks minus the fast-release carb formulations typically found in these products, which often lead to "carb crashes." In addition, Energize offers a low-sugar alternative to popular drinks such as Gatorade or Vitamin Water. The product is delivered in small mix packs that can be stirred into water.
“We leveraged a scientifically proven, slow-release carb to create a new category of electrolyte drinks that keeps you energized and your blood sugar steady with no crashes while active. It provides all of the benefits of traditional exercise drinks, such as cellular hydration, but with added mental performance support in a longer-lasting formulation," said Scarlett Leung, co-founder of Sugarbreak.
Image Credit: Sugarbreak
Key Themes Behind This Trend
- Low-sugar Electrolyte Drinks
- The launch of Energize presents an opportunity for companies to innovate in the development of low-sugar electrolyte drinks that sustain energy during exercise.
- Slow-release Carb Formulations
- The use of scientifically proven, slow-release carb formulations in Energize opens up possibilities for new types of exercise drinks with longer-lasting formulations.
- Pre-workout Mental Performance Support
- The inclusion of mental performance support in Energize indicates a potential trend towards incorporating cognitive benefits into pre-workout drinks.
Where This Applies
- Sports Nutrition
- The launch of Energize suggests a disruptive innovation opportunity for the sports nutrition industry to develop low-sugar, long-lasting electrolyte drinks that sustain energy during exercise.
- Functional Beverage
- Energize presents a potential innovation opportunity for the functional beverage industry to explore the use of slow-release carb formulations in the development of new types of exercise drinks.
- Health and Wellness
- The introduction of mental performance support in Energize indicates a disruption opportunity for the health and wellness industry to incorporate cognitive benefits into pre-workout and exercise drinks.
