Applied Nutrition launches ‘Body Fuel,’ a sugar-free electrolyte-based sports drink that contains healthy antioxidant vitamins C, E, D, and Zinc, as well as a full range of B vitamins and 250mg of BCAAs. It is offered in flavors of orange, lemon, and lime and has undergone batch testing by Informed Sport, certifying it safe for usage by elite athletes.
To assist the majority of customers in multiple activities while increasing muscle performance, Applied Nutrition has designed Body Fuel with 665 mg of electrolytes from several sources, basing it on the "optimum ratio" needed to fuel muscle function and rehydration.
“Sports drinks containing electrolyte minerals are a convenient way for people to stay hydrated and replenish the electrolytes they lose through sweat while exercising,” explains Gareth Powell, head of product development at Applied Nutrition. “These minerals are important for keeping the body hydrated, controlling its nervous system and optimizing muscle function, while balancing acidic and basic (pH) levels.”
Image Credit: Applied Nutrition
What's Driving This Trend
- Low-calorie Electrolyte Beverages
- The trend for healthier electrolyte drinks is growing, presenting opportunities for companies to develop low-calorie options with added vitamins and minerals.
- Multi-source Electrolytes
- Body Fuel's use of electrolytes from multiple sources presents a trend for companies to use a variety of electrolytes to optimize muscle function and rehydration.
- Certified Sports Drinks
- The certification of Body Fuel as safe for usage by elite athletes presents a trend for sports drink companies to seek and obtain certifications for their products.
Who This Affects Most
- Sports Nutrition
- The sports nutrition industry can capitalize on the trend for healthier electrolyte drinks by developing innovative and low-calorie options with added vitamins and minerals.
- Beverage
- The beverage industry can capitalize on the trend for multi-source electrolytes by developing drinks with a variety of electrolyte sources to optimize muscle function and rehydration.
- Fitness
- The fitness industry can capitalize on the trend for certified sports drinks by recommending and selling certified products to athletes looking to maximize their performance and hydration.
