Smirnoff Seltzer is Introducing a 'Four Ways to Rosé' Pack with New Flavors

 - May 14, 2019
References: funboy & prnewswire
Smirnoff Seltzer is expanding its spiked sparkling seltzer portfolio with a Four Ways to Rosé pack that features four rosé seltzer products. Years ago, the brand introduced its new beverage products in fruity Orange Mango, Watermelon and Cranberry Lime varieties and now an all-new series of rosé-spiked seltzers are being introduced in Pink Apple Rosé, White Peach Rosé, Strawberry Rosé and Raspberry Rosé flavors.

As many Millennials favor the convenience of canned wines—particularly rosé—and cocktails, these refreshing new options expressly appeal to those who are looking for lower ABV options that are low in calories.

To introduce the all-new Four Ways to Rosé pack in a fun way, the brand collaborated with adult pool float company FUNBOY and artist Jason Woodside on a hydroplane speed boat pool float that complements the Smirnoff Seltzer flavors.