These elevated water beverages range from fiber and protein-infused H20 elixirs to latte-flavored waters that offer a stimulating boost with a lower caffeine count.
When looking at flavored waters and their evolution, standouts include Truly Rosé's rosé-infused sparkling water which is marketed as a "better-for-you" alternative to traditional wine blends. Additional examples to note include fruit waters by Volvic Touch -- offered in a variety of refreshing flavors and consisting of a low sugar count -- along with Sauza Agua Fuerte's products which blend sparkling water and tequila for a light and diet-conscious cocktail alternative.
Other standouts in the elevated water sphere include Right On Brands' naturally flavored Endo water which is CBD-infused and Tourmaline Spring's untreated raw water product which is sourced directly from a fresh water source in Maine.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
