Popular Norwegian spring water brand Voss Water is now available in two refreshing citrus flavors. With the growing demand for healthy alternatives to soda and other sugary beverages, these lightly flavored waters provide a perfect substitute.
The new Voss Water beverages come in two subtle citrus flavors: Lemon Cucumber and Tangerine Lemongrass. Both flavors are made from all-natural ingredients and combined with artesian water from Norway. The drinks are unsweetened and calorie-free, making them a healthy alternative to soda and other sugar-rich drinks. Despite the lack of sugar, the subtle citrus notes and carbonated texture make the drinks a refreshing way to rehydrate.
Packaged in the brand's distinctive glass bottles, the new sparkling water lineup from Voss Water is the perfect drink for the warm months ahead.
What's Driving This Trend
- Healthy Alternative Beverages
- Opportunity for other beverage companies to create and market their own lightly flavored, calorie-free drinks as a healthier substitute for sugary beverages.
- All-natural Flavored Waters
- Opportunity for companies to develop and innovate with all-natural ingredients to create flavored water products that provide a refreshing taste without artificial additives.
- Premium Bottled Waters
- Opportunity for premium bottled water brands to introduce new flavors and packaging to appeal to health-conscious consumers looking for a more elevated drinking experience.
Who This Affects Most
- Beverage Manufacturing
- Disruptive innovation opportunity for beverage manufacturers to invest in research and development of new flavors and formulations for healthy, flavored water options.
- Natural Food and Beverage Industry
- Disruptive innovation opportunity for the natural food and beverage industry to explore the creation of all-natural flavored water products that align with consumer demand for healthier alternatives.
- Packaging and Design
- Disruptive innovation opportunity for packaging and design companies to collaborate with beverage brands to create premium, distinctive packaging for flavored water products that stand out on the market.
