Inspired by summer, Aura Bora added a new herbal sparkling water to its product portfolio—Raspberry Vanilla—that's flavored with juicy berries and vanilla beans. This light and refreshing flavor is a cooling summer treat that's non-GMO, vegan and gluten-free, plus it boasts no sugars or calories. In fact, this supremely simple beverage in a can is made up of just a handful of ingredients, including a carbonated water base, natural raspberry flavor and vanilla extract.
Thanks to the use of real herbal extracts, this brand stands out for sparkling water flavors that are richer, deeper and more aromatic. In a highly competitive sparkling water market, brands like Aura Bora are setting themselves apart by crafting distinct flavors using minimal ingredients, offering consumers a refreshing and healthier alternative with a focus on simplicity and natural taste.
Key Themes Behind This Trend
- Real Herbal Extracts
- Brands can differentiate in the sparkling water market by using real herbal extracts to create richer, deeper, and more aromatic flavors.
- Minimal Ingredients
- Crafting distinct flavors with minimal ingredients allows brands to provide consumers with a refreshing and healthier alternative in the competitive sparkling water market.
- Simplicity and Natural Taste
- By focusing on simplicity and natural taste, brands like Aura Bora can appeal to consumers seeking a clean and refreshing beverage option.
Where This Applies
- Sparkling Water
- The sparkling water industry can explore the use of real herbal extracts and minimal ingredients to create unique and healthier flavors.
- Beverage
- The beverage industry can capitalize on the demand for simple and natural drinks by offering refreshing alternatives like carbonated water with minimal ingredients.
- Health Food
- The health food industry can benefit from the trend of cleaner and healthier beverage options like herbal sparkling water made with real extracts and minimal ingredients.
