DASH Water Cucumber & Mint is the brand's latest flavor of its signature sparkling water that's crafted with a range of high-quality ingredients to provide consumers with an extra-crisp option to try out. The drink is crafted with a sparkling water base that's infused with wonky cucumbers and mint to make use of fresh produce that would otherwise go to waste. The drink has no sugar, sweeteners or calories in the mix, and is available now directly from the brand's website and will be stocked at Ocado starting in October in the UK.
Co-Founder Jack Scott spoke on the DASH Water Cucumber & Mint saying, "We are thrilled to finally introduce Cucumber & Mint. This refreshing twist to one of our original flavours has been long-awaited, and we’re excited to offer a taste that’s both revitalising and, as always, deliciously wonky. As well as pairing perfectly with cucumber, mint is a well-loved flavour in the drinks industry, making it a natural choice for our newest launch. It truly brings a new dimension to an old favourite, and we believe our customers will love the result.”
Key Themes Behind This Trend
- Upcycled Ingredients
- The use of wonky cucumbers highlights a trend of integrating imperfect produce into mainstream beverages.
- Calorie-free Refreshments
- Drinks with no calories, sugar, or sweeteners cater to the growing demand for health-conscious refreshment options.
- Mint-infused Beverages
- The integration of mint in beverages is rising as consumers seek new and refreshing flavor profiles.
Where This Applies
- Beverage Industry
- The sparkling water market is expanding with innovative flavors and health-focused ingredients.
- Sustainable Food
- Sustainability efforts are becoming crucial, with brands incorporating upcycled produce to reduce waste.
- E-commerce
- Online platforms are pivotal for launching new products, offering a direct-to-consumer approach for greater market reach.
