Dash Water's Lime Sparkling Water Repurposes "Ugly Fruit"
Laura McQuarrie — May 15, 2023 — Lifestyle
References: dash-water & foodanddrinktechnology
Dash Water's range of natural soft drinks newly expanded to include Lime Sparkling Water, which the brand calls its zestiest flavor to date. This beverage fueled by 100% natural flavor spotlights just three ingredients: fresh spring water, bubbles and wonky limes.
Free from sugar, sweeteners or calories, this refreshing sparkling beverage gives new life to limes that are lumpy and bumpy. Besides being a drink that's ready to be appreciated on its own, this Lime Sparkling Water is ready to be used to make tons of summery cocktails and mocktails.
This flavor is being delivered to consumers based on consumer demand, since the brand asked its fans to determine the variety that would be joining others like Cucumber, Lemon, Raspberry, Blackcurrant, Peach and Mango.
Free from sugar, sweeteners or calories, this refreshing sparkling beverage gives new life to limes that are lumpy and bumpy. Besides being a drink that's ready to be appreciated on its own, this Lime Sparkling Water is ready to be used to make tons of summery cocktails and mocktails.
This flavor is being delivered to consumers based on consumer demand, since the brand asked its fans to determine the variety that would be joining others like Cucumber, Lemon, Raspberry, Blackcurrant, Peach and Mango.
Trend Themes
1. Upcycled Beverages - Brands can repurpose 'ugly' fruit and reduce food waste by using them as key ingredients in their beverages, providing a sustainable and eco-friendly offering to health-conscious consumers.
2. Natural and Healthy Beverages - Offering natural and healthy beverages that are free from sugar, sweeteners or calories can attract health-conscious consumers who are looking for refreshing and guilt-free alternatives to traditional soft drinks.
3. Consumer-driven Innovation - Brands can tap into consumer demand and involve their customers in the product development process, allowing for personalized and more relevant offerings that can lead to increased customer loyalty and sales.
Industry Implications
1. Beverage Industry - The beverage industry can embrace upcycling and natural ingredients to offer more sustainable and healthy beverages, while also involving customers in the product development process to create more personalized offerings.
2. Food and Agriculture Industry - The food and agriculture industry can explore ways to reduce food waste by repurposing 'ugly' fruit and vegetables in different products, contributing to a more sustainable and circular economy.
3. Hospitality Industry - The hospitality industry can incorporate eco-friendly and natural beverage options in their menus and promote consumer-driven innovation by offering customized drink options, creating a unique and personalized experience for their customers.
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