Oregon-based coffee and energy drink label Riff has announced the launch of a new line of sustainable caffeine beverages called Energy + Immunity.
The formula spotlights upcycled cascara, which is an often unused part of the coffee fruit that's said to act as a natural source of caffeine. The use of cascara helps Riff to lessen its environmental footprint, as the ingredient is typically discarded as waste. Energy + Immunity also provides a daily dose of vitamin C, has only non-GMO ingredients, and packs 120mg of caffeine. The range comes in three flavors: Get-it Guava, Booyah Berry, and Pick-it-up Pomegranate.
Riff's coffee and energy drink products are available for purchase through its web store, where shoppers can find Energy + Immunity in variety packs of six, or purchase their favorite flavors in a pack of 12.
Image Credit: Riff
Why This Trend Is Growing
- Upcycling
- Using waste products for innovative purposes, in this case using upcycled cascara as a natural source of caffeine in energy drinks.
- Sustainability
- Incorporating eco-friendly practices to reduce environmental footprint and stay competitive.
- Functional Beverages
- Providing more than just refreshment, functional beverages like Energy + Immunity offer added vitamins and benefits to attract health-conscious consumers.
Industries Being Reshaped
- Beverage Industry
- Companies who create beverages such as coffee and energy drinks can adopt upcycling and sustainability practices to create unique and eco-friendly products.
- Health Food Industry
- Functional beverages such as Energy + Immunity may appeal to health-conscious consumers and offer an opportunity for companies to expand their product line with added benefits.
- Waste Management Industry
- Upcycling waste products like cascara can create new markets for the waste management industry, offering potential cost savings and environmental benefits.
