DASH Water Debuted Larger Cans in Line with Customer Insights
Laura McQuarrie — January 25, 2024 — Lifestyle
References: dash-water & beveragedaily
DASH Water makes sparkling water with simple ingredients and wonky fruits, and in addition to being able to enjoy the brand's refreshing beverages in slim cans, consumers are now able to choose "Big DASH" cans.
"The launch comes from insight from our webshop, which found that over 50% of our customers drink more than one 330ml can of DASH a day, and a further 75% responded to say that they'd like to see the 500ml in their local store," said DASH Water co-founder Jack Scott. These varieties offer the same no-calorie, no-sugar benefits as before but in a size that's better in line with customer desires.
The larger cans of fan-favorite DASH Water flavors like Lime and Raspberry can be found at Waitrose stores in the UK.
"The launch comes from insight from our webshop, which found that over 50% of our customers drink more than one 330ml can of DASH a day, and a further 75% responded to say that they'd like to see the 500ml in their local store," said DASH Water co-founder Jack Scott. These varieties offer the same no-calorie, no-sugar benefits as before but in a size that's better in line with customer desires.
The larger cans of fan-favorite DASH Water flavors like Lime and Raspberry can be found at Waitrose stores in the UK.
Trend Themes
1. Larger Sparkling Water Cans - DASH Water has introduced bigger cans based on customer feedback, offering a size that aligns with consumer desires.
2. Simple Ingredient Beverages - DASH Water's focus on using simple ingredients in their sparkling water aligns with the growing trend towards clean labels and healthy beverage options.
3. Consumer-driven Product Development - DASH Water's decision to launch larger cans was based on insights from their webshop, demonstrating the increasing importance of customer feedback in shaping product offerings.
Industry Implications
1. Beverage - The introduction of larger sparkling water cans by DASH Water reflects ongoing innovation in the beverage industry to meet consumer demands for size and convenience.
2. Grocery - The availability of DASH Water's new larger cans in Waitrose stores highlights the impact of consumer preferences on product offerings within the grocery industry.
3. E-commerce - DASH Water's use of insights from their webshop to drive product development demonstrates the growing role of e-commerce platforms in shaping industry trends and offerings.
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