Over the last few years, coconut water has reigned as the all-natural beverage for hydration—especially as an alternative to sugar-laden sports drinks—but a number of emerging watermelon beverages are quenching consumers' thirst for products that provide natural hydration, flavor and refreshment.
While there are plenty of beverages that showcase the purity of watermelon as a flavor on its own, the melon is often combined with cucumber, aloe, lime or mint for added refreshment. On top of these tried-and-true pairings, brands are also experimenting by combining watermelon with unexpected ingredients like savory tomatoes, spicy chili powder and even floral, herbaceous lavender.
WTRMLN WTR is one brand that sets itself apart by producing watermelon beverages made with both the rind and flesh of the melon, while WellWell brands itself as a maker of cold-pressed "nutritional hydration" drinks.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
