Chlorophyll is known as one of the most fundamental building blocks of plant energy, so a company by the name of Verday is now making flavored Chlorophyll Water to pass on powerful antioxidant and cleansing properties.
The Watermelon, Cucumber and Lemongrass & Ginger flavors feature no calories, artificial sweeteners, preservatives or GMO ingredients. Instead, the drinks only use natural sources to provide a healthy water drink. These three flavors of Verday Chlorophyll Water recently made their debut at California's Natural Products Expo West. Now that consumers are familiar with cold-pressed juices and green smoothies, this new green drink will be more appealing than not.
Following coconut water, which has now become a billion-dollar industry, beverage makers are coming out with unique plant-based water types from unusual sources like artichoke, cactus, olive and birch.
What's Driving This Trend
- Flavored Chlorophyll Water
- Opportunity for creating new flavors of chlorophyll water to cater to different consumer preferences.
- Plant-based Water
- Opportunity to explore unique plant-based water types from alternative sources like artichoke, cactus, olive, and birch.
- Healthy Water Drinks
- Opportunity for developing more healthy and natural water drinks without calories, artificial sweeteners, preservatives, or GMO ingredients.
Who This Affects Most
- Beverage Industry
- Potential for beverage manufacturers to capitalize on the trend of flavored chlorophyll water and other plant-based waters.
- Health and Wellness Industry
- Opportunity for companies in the health and wellness industry to promote and market the benefits of chlorophyll water and other healthy water drinks.
- Natural Products Industry
- Opportunity for natural products manufacturers to expand their product offerings by including flavored chlorophyll water and other plant-based waters.
